Consumer Shop Case Study

1440 Words3 Pages

How Consumers Shop A. Introduction With increasing, market competition retailers are often left guessing as to what is the buying behaviour of the consumer. What is that the consumer wants to shop and how much he/she is willing to spend on a particular product still remain a topic of concern with no definite answers in the pocket. Any attempt to provide with a consistent shopping experience to stabilise the scenario is disrupted with new competition. The report is based on the survey by PwC in 2017 which tracks the buying behaviour and trace the pattern as to why they do, what they do of consumers. It takes into account the feedback from 24000 people distributed over 29 territories and 11 categories. The survey was mainly encompassing the trends …show more content…

Clothing & Footwear: With the heavy shift in the reliance of consumers towards e-retailers there is a seeming margin of people looking out for catchy deals and discounts online but majority end up buying from the store because of the unavailability of a texture feel and colour credibility online. Out of all the people interviewed 52% people said to research the clothing and footwear products online while 40% of the total buy online. This behaviour clearly states that the buyer even after full catalogue availability online still wants to research online for any new fashion trends. Of the 52% researching online 31% use PC, 12% use mobile and 9% use tablet as the medium of their research. A similar scenario is followed by the ones those buy online as 24% use PC, 9% use mobile and 7% use tablet as the medium for buying. Impact on Retail Sector & Future Repercussion: Majority of the people boy clothing, footwear and related accessories offline because of time constraint, ready availability They are also very person specific products and product fit is a generic concern, therefore to avoid any logistics charges in buying online people prefer the offline sources. For online sector continuous trust building and aggressive pricing can turn the tables in their favour else offline store due to the kind of ambience they create and personalised experience will always trump the e-retailers

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