Effects Of Online Shopping

There have been many things that have transformed our society today; one of those being online shopping. Online shopping began in 1979 and was invented by a man named Michael Aldrich. Michael invented online shopping to enable online transactions between consumers and businesses. Although shopping in stores has been the number one way for Americans to shop all of these years, shopping online has made a big impact on our culture by making advertising sway consumers through marketing, lead us to copy others, cause impulsive behavior, and succumb our moods. We are swayed by marketing. Marketing is very highly mentioned when it comes to consumer behavior. As Americans, we are all guilty of being persuaded by consumers through advertising and marketing daily. Anytime an individual chooses to shop online, they notice all of the advertising on display. Most of the time, those advertisements will get us to buy things

Our behavior is affected by our emotions, how we feel and what we say. One thing that affects us the most is our moods. We have more energy when we feel great, therefore, leading us to impulse buying. Purchasing a product can turn negative feelings and depression into happiness and laughter. We’re affected by states of mind. States of mind affect consumers decision-making. When we are under pressure or distracted, this affects our time, therefore we are influenced by consumers and act on impulse. When we are mentally drained, for example, a long day of work, it reduces our ability to control what we do; our brain pretty much takes advantage of us. As humans, we don’t like change. The two types of forms that cause human resistance to change are habit and inertia. Habit is repeatedly doing something. Buying habits continue even someone proceeds to change their mind. Inertia is about inaction or laziness. For example, assuming you can’t change your choice, does someone really need an extra 15GB a month when they are only using 5GB