Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Thesis on brand loyalty
Influences on consumer behavior
Thesis on brand loyalty
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Thesis on brand loyalty
Consumer psychology is "the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." (L.Perner, Ph.D, 2010) This particular examination is the study of how specialists evaluate how all individuals decide on their purchasing decision making. How they choose, lock, and place their products, services, and understandings. Consumer behavior and communication go hand in glove with consumer psychology; this type of psychology research describes your individuality. Consumer psychology researchers focus on the behavior of shopping trends, how consumers are influenced by society, and how they can influence decisions through the use of marketing communication.
This type of psychology has a great advantage for organizations. In today’s generation, organizations can now analyze behavior through the use of social media; they can monitor behavior by reviewing feedback a well as analyzing online shopping habits. With online research and development, organizations can retrieve essential material from existing customers as well as track down competitor’s costumers and their behavior. Researchers examining consumer psychology have an understanding of behavior with the information they retrieve, the more they know about individuals’ habits, the better they are able to foresee their behavior.
What leverages awareness and attitude also influences behavior. When organizations focus on individuals and the way they think, believe, feel, and perceive in products, they expose what distinguishes their products and or services in the minds of consumers. Understanding how ...
... middle of paper ...
...lp advertisers create content that reaches across sensory lines, and this will help break through internal communication barriers. Deprived of the understanding of this type of psychology it would be challenging to have an idea of how organization should communicate or at least create content for their targeted audience. With the examination of how individuals think, feel, believe, and pursue marketing communication strategies would be easy to create and follow. Organizations should establish rules and procedures to uphold and protect marketing communication. Once they know who they are targeting, then they can decide how to communicate with them in order to execute their plan. When engaged consumers are attracted to the product because of what it makes them feel like and how they look, they will attract others who will want to feel the same (Olenski, S. (2013).
Consumer behavior is the ways that consumers exhibit in searching for, purchasing, using, evaluating, and disposing of, products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would (Ekström, 2003). Many consumers rebel at using the identical products that everyone else used, instead they prefer differentiated products that they feel reflect their own special needs, personality and lifestyles.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
middle of paper ... ... Contacting certain audiences, which is their main target during different promotions, is a wonderful way to go. Understanding advertising will help you understand yourself and make you realize who you really are and who you will always be, no matter how many cosmetics you buy. Works Cited Adweek, L.P.
Social psychology is a scientific study that studies how people think, feel, and how they behave under the influence of other people (Aronson, Wilson & Akert, 2013, p. 2). Thinking about what social influence really means, we tend to think of a person who tries to persuade another person to acting a certain way. It can be a form of peer pressure, like taking that first puff of a cigarette, or it can be conforming to popular societal views, such as obeying the law of the land. Fiction is a great way to learn about social psychological perspectives. Watching popular theatrical films is the perfect way to learn because it illustrates the application of many perceptions within the subject of social psychology.
In grade school, we were taught to listen and behave; learn and memorize what was in the text books. In high school we started learning to be more independent in our studies, rather than relying on a teacher who still helped and taught, but not like we had in grade school. In college, we are taught to analyze and critically think independently but still had the help we needed from the professor. With teachers being there, guiding us through every step, why does the teacher get the blame for when students fail. A students’ education comes down to selfishness, social class, and consumerism; not on the teacher who is there to help us in ways they are allowed. How can we better
Here I go again preparing to go to the store Stater Bros and checking my shopping list to see what to buy. As I walk through the store to my left, I can see the organic food and wind up at Services Deli while when going to my right. Buying prepared food saves me time cooking at home and the store has exclusive recipes for everyone. “Human begins walk the way they drive, which is to say that Americans tend to keep to the right when they stroll down shopping mall concourses or city sidewalks,” according to Malcolm Gladwell in his article “The Science of Shopping” (1). He explains how consumers’ shopping behaviors are affected by walking from scanning from left to the right and how it is easier for shoppers to do. Charles Duhigg, writer of The Power of Habit, says that “Realization came from a growing awareness of how powerfully habits influence almost every shopping decision. A series of experiments convinced marketers that if they managed to understand a particular shopper’s habits, they could get
Conclusion Companies are better able to market their products to consumers if they have a good Understanding of the consumers and the basic purchase decision process. By understanding the consumer and the type of purchasing behavior associated with different products, marketers are more likely to create a marketing campaign that positively impacts the consumer’s purchasing decision.
Discuss the social psychological approach in psychology and identify the kinds of questions that social psychologists attempt to answer.
To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study
This research can help understand which marketing techniques are most frequently used, as well as understanding which ones are most successful. It will also help aid in the development of psychology that comes along with the formation of mainstream homogonous views and opinions. Women who are exposed to more advertisements may be more inclined to incorporate items featured in the advertisements...
Psychology in advertising has long been used as an effective means to sell a product or service. Understanding the underlying concepts that affect human psychology can help a company better sell their product or alternatively can help a consumer understand marketing strategies that get them to buy products.
The phenomenon of impulse buying is becoming increasingly commonplace in developed countries. Our culture of consumption makes us less likely to resist temptation and consider the consequences before purchasing things. The impacts could be varied dramatically depended on where it takes place. For instance, the things that you purchase impulsively could be a bar of chocolate; however, it could also be a Louis Vuitton handbag and the consequences would be much severe. Hence, a lot of researchers are interested in studying the causes of this phenomenon in terms of different parameters such as age and gender. In relation to gender, researchers attempted to find whether there will be a gender difference in impulse buying and the possible
To achieve and maintain success in such a complex system as market it is essential to every marketing person to understand clearly consumer behavior. Understanding consumer behavior is not that easy as it may seem from the first glance. The reason is that there are plenty of various factors that may influence it in one certain way or the other. When considering each of the factors it is also important not to forget that they ought to be analyzed as different parts of one whole picture, that is, in correlation with each other.
The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all
Everyone likes shopping, but everyone has their own way of spending when they go shopping. I love shopping, but I hate being at the mall, if I don’t need to be there then I won’t be there. I’ve noticed that when I have money, I do not buy anything, and when I do not have money I want everything I see. From my experience I’ve observed that there are people who shop smart, people who are just plain addicted to shopping, people who join another person while shopping, basically called window watchers.