Impulse Buying Essay

Introduction
The phenomenon of impulse buying is becoming increasingly commonplace in developed countries. Our culture of consumption makes us less likely to resist temptation and consider the consequences before purchasing things. The impacts could be varied dramatically depended on where it takes place. For instance, the things that you purchase impulsively could be a bar of chocolate; however, it could also be a Louis Vuitton handbag and the consequences would be much severe. Hence, a lot of researchers are interested in studying the causes of this phenomenon in terms of different parameters such as age and gender. In relation to gender, researchers attempted to find whether there will be a gender difference in impulse buying and the possible

First, the higher level of hedonic consumption in women can lead to impulse buying. Buying can be a hedonic experience that involves pleasure. Moreover, the research found that hedonic consumption is statistically correlated to impulse buying and women scored higher in hedonic consumption than men (Tifferet & Herstein, 2012). Thus, women are expected to show higher levels of impulse buying. Second, women are more likely to suffer from anxiety and depression more than men (Tifferet & Herstein, 2012). Maybe, women use impulse buying as a way to get rid of the bad mood. Finally, the evolutionary development in men may prevent the behaviour of impulse buying (Tifferet & Herstein, 2012). In thousands year ago, men were responsible for looking for resources and it might require the skill of hunting. A hunt requires great care in the timing of the “purchase” which means if we strike too early and the prey will run away. Men may inherit this characteristic to be born with patience when it comes to making decision for buying.

Conclusion
- According to the research (Tifferet & Herstein, 2012), we found that impulse buying has a gender difference and women are more likely to experience it.
- Furthermore, the possible reasons that lead to impulse buying might be there is a higher level of hedonic consumption in women; women are also more likely to have negative emotions, even mood disorders; or Men may be born with patience when it comes to making decision for