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HOw American cultural values are effected by mass media
How media influences our values
What influences our culture
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Throughout the semester we have covered many different topics during our study of contemporary American culture. We studied topics relating to our everyday lives such as, relationships, life habits, work, and school. The various readings, films, and discussions during class have helped me reflect upon my life. I would like to elaborate and focus on the aspects of this class that directly influence the way I see the world today. Before I took this course my mental image of materialism, happiness, and love were entirely different. I have been exposed to a different perception of our world today that I would have never experienced if I had not taken this course. Our course material helped me analyze how materialism affects me, and it helped me develop a more clear understanding of the meaning of love and happiness.
Prior to studying modern American culture I was aware of my desires to buy things. Growing up as a kid you are influenced strongly by advertisements on television, as well as by your peers. You start to believe that in order to be well-liked in our society you must own expensive things. Our economy is dependent on commercial advertising. Some people in our society believe that the methods that some companies use to sell more of their product are immoral, however most people in our culture are willing to let absurd or ambiguous statements pass. The Federal Trade Commission is required to order business organizations to stop using deceptive advertising, yet I still see commercials on television that tell me if I buy their body spray women will attempt to rip off all my clothing to sleep with me. As Americans we are so use to the idea that every business will exploit the truth to sell more products. We become numb to the eff...
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... We must have independence from people we don’t like answering too. To be happy we also must be able to analyze things like death and illness. There is no question that being rich may make life easier, however no amount of money can buy happiness.
I have learned many valuable things in contemporary American culture, and this class has enabled me to view our world in a different light. I now know that advertisements try to make me believe they can sell me love and happiness. I now understand that a simpler life can bring me far greater joy than any item I buy in a store. Americans should not be ignorant to factors that affect their daily lives. Over the Thanksgiving holiday break I thought about what was really important in my life surrounded by friends and family, and I truly believe that nothing else in this world could compare with my relationship with my family.
“I rather would be blind than then see this world in yellow, and bought and sold by kings that hammer roses into gold.” (King Midas Pg.462 Para.10) Many think that if they got what they wanted they would be happy, but if the world was all based on malterlistic things and everyone got what they wanted there would be chaos and no feelings just want and people would do crazy things to get what they want. Now a day’s people mistake malterlistic things for happiness. “The necklace”, “Ads may spur unhappy kids to embrace materialism”, And “Thrill of the chase” illustrates examples of materialism and show some base their happiness on it.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
Consumerism is the idea that influences people to purchase items in great amounts. Consumerism makes trying to live the life of a “perfect American” rather difficult. It interferes with society by replacing the normal necessities for life with the desire for things with not much concern for the true value of the desired object. Children are always easily influenced by what they watch on television. Swimme suggests in his work “How Do Kids Get So Caught Up in Consumerism” that although an advertiser’s objective is to make money, the younger generation is being manipulated when seeing these advertisements. Before getting a good understanding of a religion, a child will have seen and absorbed at least 30,000 advertisements. The amount of time teenagers spend in high school is lesser than the amount of advertisement that they have seen (155). The huge amount of advertisements exposed to the younger generation is becomi...
...ad, whether it’s a toy when they were younger, a cell phone such as the iPhone as they aged, or a car when you get older. Ads are always telling us that we need to buy and our eyes seem to be telling us that everyone has one and that you need one too. Commercials can be very convincing; they can make you feel that your life would be much simpler if you had that specific product. The fact that everybody seems to have it will just add on the pressure of not having it. The suggestions made by commercials are mostly to benefit the sellers not the consumers. It is important to consider when those advertisements are trying to influence you.
In the article Kilbourne is stressing the Idea that advertising is stripping us of our spirituality, culture is becoming commercialism. Kilbourne believes that because of the way advertisements are deployed they’re changing our values in what I (and I’m pretty sure she) would consider an extremely negative way. Kilbourne talks of their efforts to addict us to consumerism as children and leave us emotionally starved, expecting products to fill the void that they create in us. The culture that comes with these advertisements is turning us into self-indulgent, close minded people Kilbourne sums this idea up quite well bemoaning that “This apparently bottomless consumerism not only depletes the world’s resources,
In his novel, Brave New World, Aldous Huxley provides stark warnings for contemporary American society by using the futuristic but relatable setting of the “World State”. When reading such dystopia novels as Brave New World, readers must consider the implications of the author’s warnings and how they are relevant to the world we live in. One such warning that deeply relates to contemporary American society is that of the dangers of consumerism and the materialistic view that results from it. As in the “World State”, we live in a culture where economic stability is favored over the preservation of resources. Moreover, people seem to feel that spending and buying is a way to increase or maintain social status. While climbing up the social hierarchy
It would be nice to think that materialism could be heroic, self-abnegating, and redemptive. It would be nice to think that greater material comforts will release us from racism, sexism, and ethnocentrism, and that the apocalypse will come as it did at the end of romanticism in Shelley's "Prometheus Unbound," leaving us "Scepterless, free, uncircumscribed ... Equal, unclassed, tribeless, and
...s? Just like the Once-ler and his family value financial success to obtain happiness, the same goes for contemporary society. Society is convinced happiness is achieved by acquisition and financial possessions rather than a state of mind. According to Rider “Despite increasing material wealth, Americans are not happier” (Rider). Happiness does not come from fortune and many people make the mistake in perceiving it that way. True happiness comes from one’s self and their outlook of life. In the “The Lorax” Dr. Seuss not only spread an important message about taking care of the planet, but also helped his readers become aware that wealth does not lead to happiness. Every person has their own perspective of what it means to be happier and to live a happier life, but it is important to realize that happiness comes from within and not by something obtained.
Happiness is a feeling adults experience when they receive a gift, win something, and various other reasons, but does money buy this happiness everyone experiences? Don Peck and Ross Douthat claim money does buy happiness, but only to a point in their article which originally appeared in the Atlantic Monthly (252). Throughout their article, reasons on why money can sometimes buy happiness are explained. While some of the reasons given are effective, not all are satisfying answers for adults working diligently to make a living. Money is a part of everyone’s life, yet it is not always the cause of happiness.
The research article "If We Are So Rich, Why aren 't We Happy?" By Professor of psychology Mihaly Csikszentmihaly is written to provide information to people and psychologists, with various examples and techniques from his books. Mihaly is the founder of "Positive theory" (1990), and originator of the "flow" concept, so through his studies Mihaly shows us that people in the United States believes materialism and having and excess amount of money will bring more happiness. This however is not the truth his studies show the opposite in fact, and it is clear that his article is more about providing information to the average person, rather than simply stating the facts of his books for a professional study. This is proven to be true when he talks
For some, happiness is all that matters. Happiness is achieved in many ways, and it doesn’t always involve money. There are many things that contribute to making a person feel happy and successful. One can feel successful without a lot of money at all. For example, feeling loved is something that makes everyone happy. Many believe that without love life is not thoroughly complete, thus never truly achieving success. Ones line of work can also affect how happy he is. Some feel that it is more important to enjoy work and get less money than it is to hate work and get paid more. Another factor in achieving psychological success is ones ability to enjoy what life gives him. There are many qualities of life that are overlooked. Everyone is dealt family and it is important to value that.
In life, especially in American culture, our existence revolves around the physical, materialistic possessions and goals. Every commercial, ad and salesman caters to those who need more “stuff”
Americans wake up at different times of the day, and for some, the first thing they do is check their phone. Whether it be to check the news or social media they will most likely end up seeing an ad containing someone appealing to the eye trying to get people to buy a product. The product either looks ridiculous, unnecessary, or just plain moronic and way overpriced. Despite that, people fall into a routine of retail therapy that they cannot seem to get out of. That satisfaction from buying is short lived since Americans are never satisfied.
When it comes to anthropological theory the combination of several established ways of thought often result in a completely new and independent way of thinking. Cultural Materialism is one of these children theories that resulted from a coming together of social evolutionary theory, cultural ecology and Marxist materialism (Barfield). The goal of cultural materialism is to explain politics, economics, ideology and symbolic aspects of a culture with relation to the needs of that society. From a cultural materialist point of view society is indisputably shaped by the factors of production and reproduction. From this all other facets of society, such as government and religion, must be beneficial to that society’s ability to satisfy the minimum requirements to sustain themselves (Harris 1996). An example of this would be the invention and continued use of industry because it increased the ability to produce needed materials and food. One important aspect of the cultural materialistic approach is that it operates completely from the etic perspective. Marvin Harris, one of the founders of cultural materialism, believed that a holistic approach is vital to correctly analyzing culture and believed that the emic approach failed at providing a wide enough scope. Harris tried to employ the scientific method and incorporated it into his theory. The result of this is that cultural materialism focuses only on events that are observable and quantifiable and replicable (Harris 1979). Cultu...
Although it has been said that money is the root of all evil, many people actually believe that they would be happier if they were wealthier. Could this be correct? This essay will support the thesis that not only does the pursuit of wealth not lead to happiness; it may actually make us unhappy.