Competitive Analysis Of Dominos

Introduction

The following is a summary of the market audit and competitive analysis of incorporating Domino’s pizza into the country of Cuba. One will learn about product analysis and the relative advantages compatibility, complexity that Domino’s may face while setting up their new business venture. Additionally, one will have a better understanding of the market, marketing strategy, what needs to be modified or adapted as the plan is moved into place. Determining the type of promotional mix, distribution and one of great importance is the determination of the price. As it is already known that this is a poor country and the annual income does not exceed $2000 per month.
Information received continues to prove that establishing a Domino’s business within a communist structure will prove challenging to the marketing team.
Product Analysis Relative Advantage
Domino’s has the advantage of

One very noticeable item was the internet. This was not allowed, unless there was special permission or pirated in. Dominos’ however excels in the area of technology and reaching consumers through social media as described in the following article:
“Mobile technology separates DPZ from the pack. While the kitsch of the oven car may not appeal to every investor, Domino 's has done a remarkable job on the technology front. It 's aggressive in creating ways for customers to place their orders on various platforms, including smart televisions, Ford Motor Co. (F) vehicles and on Twitter (TWTR) through emojis. A hungry customer doesn 't have to look up the number and call – he can order a pie on a smartwatch or over a plain boring Internet browser.” (Derousseau, Ryan)
Another area of concern is how Domino’s will be recognized as a business; currently the following are the expectations from the Cuban