Competitive Analysis: Cocoa Puffs And Kelloggies

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The competition in the healthy and tasty kid's cereal market is very tough. My main competitors are Cocoa Puffs, Cocoa Pebbles, and Cocoa Krispies. The first competitor, Cocoa Puffs is manufactured by General Mills, founded in 1856 and in 2017 about 39% of their net sales came from cereals and snacks (General Mills). The second competitor, Cocoa Pebbles is manufactured by Post, founded in 1895 and rebranded in 2015 as Post Consumer Foods. They also manufacture many of the most popular chocolate-based snacks such as Chips Ahoy! And Oreo's. Thirdly, Cocoa Krispies is manufactured by Kellogg, a company founded in 1898. All three cereals like to advertise "chocolate explosion" or "Extra chocolate covered" to appeal their tasty chocolate flavor. I am creating a chocolate-based cereal since according to Forbes, chocolate is a very popular flavor among kids. …show more content…

For example, most food companies use nutritional facts labels to create credibility for their product, and to also make parents want to buy the cereal for their kids since it is healthy. In the other hand, food companies include colorful labels that attract kids' attention such as: free prizes. extra flavor, and popular characters from TV Shows. Furthermore, cereal companies like to showcase their characters with their eyes set at a 9.6-degree angle to have them look directly at the children's eyes (Forbes) . In addition, kids' cereals are placed on the lower shelves to attract their attention since they are not tall enough to see the top shelves

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