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Two contrasting car adverts
Analysis of a car ad
Car advert analysis
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The two car commercials I have chosen are the slowdown commercial and the dog Maddie commercial.The commercial that tells you to slow down is not introducing a product but an idea.The dog slash car commercial introduces their product by showing the life of a dog growing up with its owner. This is how they introduce their problem. The commercial that gives you the message to slow down starts off
by two cars paused in time.Then the two drivers both get out of the car to talk.The driver that was speeding was told by the other driver to slow down because his son was in the back seat.After being told the speeding driver said that he was sorry because he is in a rush and was going to fast and can’t stop.The father was upset hearing that from the other guy but he couldn’t do anything about it.So they both went back into the car and when they started their car time started again and soon they crashed.The people who made this commercial use pathos because they want to make people who drive be aware of their speed because this is one of the many things that can happen by speeding.I did and did not like the commercial because it was sad when they crashed but I like that they are trying to stop things like this from happening that is caused by speeding.The commercial about the dog named Maddie and the chevy car used pathos to persuade the audience to buy their item.They show the dog and its owner growing up together and using the car to go to special places together. They made the commercial like that because they want that car to take you places.The problem with the commercial is that it doesn’t have any information about the car whatsoever.I did not like this commercial because it was boring and it doesn’t look like a car commercial.That is how they introduce and inform you of their item to persuade you into buying their item.
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
Have you ever been watching TV and seen a car commercial that says, “ Come on down to your local Ford Automotive, and you can get a car of your choice for just $129 a month (Spitzer, 2003).” Some have even used lines like, “Do whatever you have to do push, pull or drag your car in, and drive away in a brand new car” (Spitzer, 2003). The commercial may never stop to give you the details of the qualification requirements for the cars. So making those push or pull journeys to the dealer ends up costing you more money than you expected. This type of TV commercial can be confusing to many consumers, and end up misleading the consumer into a deal they did not expect.
For the anti-smoking the message uses peripheral persuasion, because I am not a smoker and have no motivation towards the advertisement. The person talking during is the spokesperson who is the example for what smoking can do to you. The Lil Wayne champagne uses central route persuasion. As a consumer I am highly interested in phones and other technologies and when I see a commercial like this that demonstrates a new feature I am interested.
realistic. It is also a way to let the audience focus on the shape and
The focus of the camera in the flashback to 1994 shows us that it is an actual shot from the 1990’s due to the poor quality of the image. The characters are also sitting in the same relative order in the car as they were in the set of the show. This similarity is on purpose. The television show seating arrangement is recreated in the car and is paired with similar dialogue to compare the two situations and realize that they are very similar. The use of focus here is much like the use of dialogue. The first shot of the car is when the car is coming to a stop at the stoplight. We get a quick view of the sleek black and white exterior. The only other time that we get to see the outside of the car is after the dialogue has finished and the light at the stoplight turns from red to green, and they proceed to drive away. The colors of the written text in the commercial match the colors of the car. The colors are crisp and inverse of each other, making them jut out. Besides the text and the car matching, the colors also match the color of the companies logo. These colors are carefully chosen to make the car look sleek, elegant and pleasing to the
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
There is no roundabout message from that ad, it just shows you the product of drunk driving and how it can ruin someone’s life. In that sense, I believe that the ad with the woman has a much stronger use of pathos and makes it the superior ad, although the other ad is great on its own as well. But the use of pathos in a sensitive topic such as drunk driving, where many people and their families are affected by it daily, make it a much stronger ad. Overall, the use of pathos for a topic such as this made the ad with Jacqueline Saurdino that much
The campaign was built on selling a single advantage of the car in each ad that was created. There was a consistent theme between each advertisement: the pict...
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
With the extremely wide variety of channels now to choose from it makes it easier for advertisers to be specific about who sees it. For example children’s stations such as ‘Nickelodeon’ are packed with adverts for toys and games as the majority of their audience is under 12. But stations such as ‘The Cookery Channel’ that have an older, mainly female audience use adverts for perfumes, clothes, holidays. It is essential for adverts to be eye-catching and stylish because they are in competition with all the other adverts for similar products. Anything from catchy jingles, to horrific scenes are used in advertising [IMAGE] Hugo Boss Analysis The first advert to be analysed is the Hugo Boss fragrance.
looks like 'FUCK'. The use of what appears to be a swear word has the
We can tell that she is married because she is wearing a ring on her
...el: Originality and Elaboration. Furthermore, it is estimated that target-consumers will clearly resonate with the advertisement in terms of Brand Awareness and Brand Liking stages of the Hierarchy of Effect Model. The creative storytelling that a overprotective father snoop around his daughter 's date achieves comedy purposes. This advertisement thoroughly illustrates the fantastic capability of the Car Finder in Hyundai Genesis and it is advisable that this advertisement wins the USA TODAY 's Super Bowl in 2016. To optimize this advertisement, it is reasonable that the characters reflect the multicultural American society. The actors and actresses in the advertisement are almost exclusively afro-American, with only brief appearance by Caucasian in the amusement park. This minor change will create a more socially inclusive company inclusive company image of Hyundai.
Paris one, there is a medium close up shot where you can see the whole