A Comparison of Two Advertisements

A Comparison of Two Advertisements

In the Persil advert there is a woman that covers more than eighty

percent of the A4 page. The whole of the advertisement follows a

yellow theme. At the bottom right hand corner, there is the products

picture- a box of washing up tablets, but this is small in comparison

to the size of the woman. There is some writing, which suggests that

if you use this brand of washing tablets help to keep your skin soft.

We can tell that she is married because she is wearing a ring on her

left hand, ring finger.

This suggests that there is a family, so that she is helping her

family keep there skin soft by using the Persil washing tablets. In

the products picture we can see a young child and a small baby. The

direction of her face suggests that she is looking to her hand, which

she has constructed a ring using her thumb and index finger. A large

soap bubble is forming. This is misleading the readers because this is

not soap or washing up liquid. This product is for washing up clothes.

The woman is wearing a soft white bathrobe to look like she has just

come out of the shower. The background is a soft yellow that is fuzzy

so I cannot see the background very clearly but I can distinguish that

there is some flowers. There is a slogan above the product picture

that says, “Care for your skin with just one wash?” This writing is in

light blue like all the other text on the page. This is indicating

that if you wash your clothes using this product, it will make your

clothes softer and thus it will “care for your skin”. The model has

chestnut brown hair that is neatly parted down the middle and is

combed and brushed. She is smiling and because of this, I can see that

she has bright white teeth. If she had yellow mouldy teeth than the

readers would not be attracted to buy the product. Everything on the