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Macro environmental impacting the Nike brand
Macro environmental impacting the Nike brand
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Our group is interested in comparing the carbon footprints of two major clothing brands, Nike and Timberland. For comparison, we used statistics provided by the companies through their public Responsibility Reports. These Responsibility Reports have been reviewed by reliable third party committees. We found that Americans purchase on average 8 pairs of shoes every year. This translates to about 7,142,094,187 CO2 tonnes released into the atmosphere every year, in addition to the rest of the world’s population. Click “see the math” on the left menu bar for the calculations. In relation to Nike and Timberland, we are interested on investigating their impact on the world. Their global dominance and fast business rates are sure to have large carbon footprints; and our project is aimed at calculating their total impact. We also worked to investigate the carbon emissions per shoe in order to learn of each company’s efficiency. As shoes are a basic necessity for modern life, it is satisfying to learn of their environmental effect. To calculate the carbon footprint emitted from shoes purchased in the United States, we used our population of 304,696,851, as of July 26, 2008. 8 pairs of shoes per person is described in the report by the American Apparel and Footwear Association. Each shoe manufactured emits about 2.93 CO2 tonnes Population In the United States: 304,696,851 Average Shoes per person per year: x 8 CO2 emitted per pair: x 2.93 Grand Total of CO2 due to shoes in US: =7,142,094,187 During our research, we found that Timberland and Nike had both published their complete responsibility reports. This made them simple to compare. However, these reports are the year 2005, so the information is to be used solely as a comparison and not an updated reference. Nike reported 1.
1 million pounds of recycled pet and 379 Metric tons of recycled rubber in our footwear in 2015
One starting point to reducing the amount of greenhouse gases that you release is to find your carbon footprint. The carbon
The history of how Apple was founded gives a clear picture that Apple should be a company that is socially responsible both to its customers and its stockholders. It is a company that manufactures software and hardware components and is very well known for its series of personal computers, the iPod and its marketing strategies that are always innovative for its products. Everyone finds the history of Apple being an interesting technological fairy tale of three friends that were once in a single garage and had very humble beginnings. The humble beginnings of the founders of Apple show that the Company should be responsible since its founders have to strive so that the company becomes what it is today.
The environmental impact of making textiles and clothing is damaging to natural resources and is unsustainable. Buying a cotton shirt seems like a good choice to most consumers because its material is produced from a plant. What people don’t know is that cotton is the world’s dirtiest crop due to the heavy use of insecticides and pesticides. “Cotton covers 2.5% of the world's cultivated land yet uses 16% of the world's insecticides, more than any other single major crop” (Organic Trade Association, 2011). In addition to the ground pollution from crop production, coal burning factories and textile mills leach chemicals into the air and water. As Leonard (2007) discusses, the factories being built overseas not only pollute their water, land, and air but pollution also ends up coming back in water and wind currents. Water is contaminated with countless toxic chemicals and used in excess to grow and produce textiles for clothing production. A great example of this abundant waste is that one t-shirt requires 2,700 litres of water to produce. Fast fashion is damaging the environment on a global scale and that is just the beginning of this flawed system.
This paper critically analyzes Nike company sustainability strategy. Every investor or a group of investors wishes to see the business profitable at the current time as well as having good prospects for future (Werbach, 2009). For this reason, business sustainability strategy is very important. A strategy is a plan that guides the company or a business firm towards a certain direction or set goals. Thus, sustainability strategy is an action plan that a company set in order to maintain the plan toward the achievement of company’s goals in future. Sustainability strategy puts into consideration aspects such as the source of raw materials, competition, human resource development, and sustainability, and the general business environment. Thus, in evaluating a business’ sustainability, it is important to consider the business planning in this direction (Heslin and Ochoa 2008)
First, we want Nike to play a role in effecting positive, systemic change in working conditions within our industries. If our efforts lead to a workplace oasis -- one solitary and shining example in a desert of poor conditions -- then we’ve not succeeded. Even if that single shining example were to exist (and we’re not claiming it does), we’ve learned that positive changes won’t last unless the landscape changes. Our challenge is to work with the industry and our contract manufacturers to collectively address these systemic non-compliance issues that our data so highlight. This is one of the key reasons we made the decision to disclose our supply base; we believe this could encourage other companies to do the same. Our belief is that in disclosing, the industry will find ways to better share knowledge and learnings. This, in turn, will facilitate the building of further partnership approaches that are built on best practice and gradually lead us to standard codes, standard approaches to monitoring, standard reporting and standard parameters for transparency. It’s our belief that for market forces to enable responsible competitiveness, consumers must be able to reward brands and suppliers using fact-based information. Compliance efforts need to be optimized, made affordable and demonstrate real return if better working conditions are to become widespread. Disclosure of our supply chain is done in an effort to jump-start disclosure and collaboration throughout the industry and support efforts towards that final goal of market forces, providing the tipping point for the mainstreaming of best practice.
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a whole, has been notorious from green issues caused by their lack of sensitivity to the environment, conspicuous and unnecessary consumption of materials, encouraging an “throw-away” society and image issues that support women and young adults to look a certain way to feel “beautiful.” This is an issue that has increased over the past decades. Not just women, but men also feel the uncontrollable need to do whatever it takes to look like the celebrities they see on television and on the runways. The thought that the materials to make those desired items may have caused the life of animals or the destruction of mother nature does not come into mind. Countless people are concerned about conserving planet Earth and keeping it healthy. The fashion world has been targeted for many corruptions.
Phil Knight started his shoe company by selling shoes from the back of his car. As he became more successful in 1972 he branded the name Nike. In the 1980’s Nike Corporation quickly grew and established itself as a world leader in manufacturing and distributing athletic footwear and sports' attire. The Nike manufacturing model has followed is to outsource its manufacturing to developing nations in the Asia Pacific, Africa, South and Latin Americas; where labor is inexpensive. It quickly became known for its iconic “swoosh” and “Just do it” advertisements and products. Its highly successful advertising campaigns and brand developed its strong market share and consumer base. But, the road has not always been easy for Nike; in the late 1990’s they went through some challenging times when their brand become synonymous with slave wages and child labor abuses. During this period, Nike learned that it paramount that the company understands its stakeholders’ opinions and ensures their values are congruent with their stakeholders. Nike learned that their stakeholders were concerned with more than buying low cost products; their customers were also concerned with ethical and fair treatment of their workers. Because Nike was unwilling to face the ethical treatment of its employees, the company lost its loyal customers and damaged its reputation. Nike has bounced back since the late 1990’s and revived its reputation by focusing on its internal shortfalls and attacking its issues head on. Nike nearly collapsed from its missteps in the late 1990’s. They have learned from their mistakes and taken steps to quickly identify ethical issues before they become a crisis through ethics audits. This paper is based on the case study of Nike: From Sweatsh...
Claudio, Luz. "Waste Couture: Environmental Impact of the Clothing Industry." Environmental Health Perspectives 115.9 (2007): A453-A454. Jstor. Web. 20 Nov. 2015.
TCCC also draws upon its strength as a sustainable brand in terms of both durability and “green-ness.” Founded in 1892, Coca-Cola, who claims that its mission is “enduring,” has followed through on sustaining its mission and profitability over time, asserting its durability as a company. The company continues to assert its relevance, staying true to its mission of “achieving sustainable, quality growth” (The Coca-Cola Company, 2014). In addition to its durability, Coca-Cola has taken on many environmenta...
Sustainable manufacturing requires the green fashion knowledge from consumers to make it work. Green fashion knowledge is, “Environmental attitude models or consumers’ perception and beliefs on green products”. (Cervellon & Wernerfelt, 2012, p. 178) This is crucial because it raises awareness for consumer for the environment and hence promote the importance of green and sustainable textile manufacturing. But consumers often get the wrong idea and clarity of the true meaning behind it, “Consumers seem to doubt the existence of sustainable production processes, especially in the fashion industry where manufacturing is often outsourced to emerging countries” (Cervellon & Wernerfelt, 2012, p.178) Consumers often believed that sustainable manufacturing is only practiced by a minimal amount of manufacturers, so the concern for sustainable fashion is often neglected. On the other hand, the image of green fashion is often related to dull and not in style, so the majority of people will prefer fast fashion that is trendy, up to date and cheap. To promote the benefits of green fashion, it will take time to educate consumers and transfer knowledge to them. In a study performed by Marie-Ce ́cile Cervellon and Anne-Sophie
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
In their view of the future these individual Ecological Footprints will be tracked as closely as the stock market, ensuring that buildings, products and cities are projected to have a one-planet Footprint, and where humans take care to live within the renewing means of our planet. T...
A person can find a carbon footprint in a car when it’s burning gasoline. Both electricity and gasoline cars have a carbon footprint, because when you are manufacturing the car, that produces a carbon footprint, too. A person can find a carbon footprint when you take the bus, the train, and the plane. Producing food and goods also make a carbon footprint, because of many reasons. One reason is because when the truck transport to food and/or goods to a store (or a house), the truck/car produces a carbon footprint. In addition, when a person put the trash in the trash bin, the person create a carbon footprint. According to Livestrong, “The government estimates that every pound of trash you put in the garbage makes one pound greenhouses gases. That happens because, over time, trash produces CO2 and methane, another type of greenhouse gas.” (Livestrong, Ann Diederich) This proves that almost everything has a carbon footprint, even things you never thought would hurt the