Compare And Contrast Homogenized Competitive Monopolies

Diverse monopolies – are better than homogenized monopolies because they offer at least a wide variety of choices in the products though there are only one or a few companies owning these options. In this concept, our single screen theater has become a multiplex giving consumers a wide variety of films to choose from. But it still presents problems as this multiplex has no competition which means he can price the tickets as high as the market can bear and consumers do not have a choice in it, so they end up paying artificially inflated rates for the tickets.
Homogenized competition - Homogenized competition presents its own set of problems. Increased volume of media products does not mean increased diversity of products. For example, a number of theaters all showing Hollywood action- adventure films. The broad appeal of such films may be enough for the business needs of competing theaters. Many people may be satisfied with the limited price range of the movie tickets. But for others, different actors in different action films may be no difference at all. The products being offered may be plentiful and affordable, but partly because they are targeted at

Disney started out as an animation studio targeting children and families, which also represent their currently core target audience. However, in the process of diversifying and developing their company, Disney did a horizontal integration into live action films (For example, Pirates of the Caribbean series). In this manner the company managed to reach new audiences and control a bigger share of the film industry. Horizontal integration can also be noticed when Disney develops material that is not directed toward their target market. This allows Disney to expand business and create a new target market giving them more profit. An example of this is the purchase of Marvel with the film Iron