Communication Conflicts and Resolution Process

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Communication:
Almost 70% of our daily life is spent while communicating. Talking to others, reading newspaper, magazine etc. So communication is indeed an integarl part fo our daily life but what exactly is communication?
Although the communication theorist has never come up with a single definition for communication but in general it refers to ‘’ the process of creating a meaningful understanding between two or more people’’ or when we think of communication in a complex manner, it refers to a cyclial and dynamic two way process that form basis of human behavior. This behavior is related to relay information, enhance relationship or in context of organization activities it can be refered as a way to marketing, managing and decision making etc.

Introduction:
As already discussed the role of communciation in our daily life, it also plays an important role in professional Life. But most of the organization these days are facing backdrops of conflicts in their organization and our report is based on Ambshell Inc, a PR Entity which becasue of its socially active nature of work is now facing communcation conflict within the organization. We will be suggesting some ways of resolving this conflict and also some ways to earn a appreciable feedback of new communication process.

IDENTIFY CONFLICT CAUSING SITUATIONS

The very first step to resolve the communication conflict i sto understand the communcation problem and possible causes of conflict in the organization. This is because all the conflicts must be pre-empted and the best and appropriate way to tackle them is to be prepared byt indentifying conflict causing situations which may be in the form of:

Unclear Boundaries:
The management needs to ensure that the stakeowners need ...

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...e a 'win-win’ outcome.

Certain elements of a conflict management process would be:

Initial conflict analysis. This entails the mapping of existing conflicts and predicting the nature and extent of potential conflicts and then prioritising them. This initial analysis creates a basis for the design of a subsequent process of stakeholder dialogue.

Participatory conflict analysis. The outputs of the initial analysis form the basis of a process to involve stakeholders in a dialogue to identify and evaluate existing and potential conflict. This subsequent analysis is a means to develop trust and understanding between the conflicting parties and verify the accuracy of the results generated as part of the initial conflict analysis. The dialogue may take many weeks or months and may be based on one-on-one interviews or may be undertaken in groups.

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