Coca Cola Mission And Objectives

700 Words2 Pages

Coca Cola Company
(Individual Strategic Planning Assessment)

Mission Statement:
“Our road map starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions”
• To refresh the world
• To inspire moments of optimism and happiness
• To create value and make a difference”
The mission of Coca Cola is not only limited to manufacturing beverages, but goes beyond focusing the impact of company on its global customers. (Barbara)
Vision Statement:
“Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth”
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.” (Barbara)
Goals:
The goals and aims of Coca Cola are as follow:
• To be number one enterprise in terms of beverages sales and customer services
• Further expansion and revenue generation
• To conduct business ethically and to increase growth sustainably for further competition
• To create value in the minds of customers globally
• To maintain high quality standards (Objectives and Statements)
Strategies to a...

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...n effort to minimize the effect of their production operations on environment. It will also help in boosting their company’s image. (Monitoring system of coca-cola)

Bibliography:
Barbara, F. (n.d.). Coca-Cola Mission Statement - 7 Values, 6 P’s, 5 Behaviors, 1 Happy Mission. Retrieved from About.Com: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Coca-Cola-Co--Mission-Statement.htm
Monitoring system of coca-cola. (n.d.). Retrieved from UKESSAYS.Com: http://www.ukessays.com/essays/marketing/monitoring-system-of-coca-cola.php
Objectives and Statements. (n.d.). Retrieved from The Coca Cola Company: http://thecocacolacompany-sabrinayang.weebly.com/objectives.html
Strategy and Competitive Advantages . (n.d.). Retrieved from Coca Cola FEMSA: http://www.coca-colafemsa.com/femsa/web/conteudo_en.asp?idioma=1&conta=44&tipo=27617

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