H & R Block History

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According to H&R Block, Inc., the vision of CEO and President Bill Cob for the company is to “proudly positioned H&R Block as the only tax preparation firm that can serve clients with income tax preparation and related services anywhere, anyway and anytime,” (2016).
However why unveiling the company’s new vision, values, and purpose the business mindset has taken a complete shift that has to define nothing of the sort in the coming years.

While the company continues to be the leader in the tax preparation industry, it continues to struggle in excelling in financial products and services (H&R Block, Inc. 2016). The company has created a stronger footprint in the international market creating additional markets in India and Brazil, but as far as the United States the company continues to lose market share (H&R Block, Inc. 2016). Creating a year-round presence is nothing new for the company while building a relationship with clients is why founder Henry Bloch established the tax portion of the business. …show more content…

However, unlike McDonald's over the past three years, H&R Block has been in the market of “land grabbing” and buying back franchised owned offices sadly this is not for better control but to pad numbers for wall street. "Delivering consistent service quality to clients anywhere, anyway and anytime they want to be served" (Coate, 2014). One would think now that the company has almost 70% business ownership that ensures employees understood the vision would be effortless (H&R Block, Inc. 2016). Still, this new vision by Cobb led to a few challenges for H&R Block employees. While the revised vision statement expressed “what” the company was planning to achieve, however, the company did not identify the connection for employees with “how” (Coate, 2014). The biggest issues lay in the fact that, the current vision statement is not known throughout the organization (H&R Block, Inc.

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