Coca Cola Crisis Case Study

Cocacola crisis: Communicating with the communities

Introduction

The cocacola crisis was triggered by a press release by CSE ( center for science and environment ), “Hard Truths about Soft Drinks,” on August 5, 2003. According to CSE “12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues”. The pesticides namely lindane, DDT, malathion and chlorpyrifos were found in the cold drinks. These pesticides were believed to have dire consequences on health causing cancer, damage to the nervous and reproductive systems, birth defects, and severe disruption of the immune system.

Due to these finding, the sales of coke products fell by 30-40% within just two weeks. The India government decided to ban Coke

He joined Coke in 1997 as Vice President, Marketing and played a major role in company’s success. He played a key role in developing a brand relevant for Indian consumer and tap the unexplored rural market of India. Following his marketing responsibilities, Gupta served as Head of Operations for bottling operations and then later as Deputy President. He was considered as the driving force behind recent successful launch of packaged drinking water and powder drinks. Gupta and his marketing prudence were crucial for the continued growth of the

They should have come up with new ways in order to ensure that such situation don’t happen in future. The crisis would not have escalated in such situation. They should have come out with public announcement regarding a breach in the quality process sorry and will be doing its own testing to just verify if this information was correct. After results were found, I would then release it to the public and fix the problem. As the company was fixing the toxic problem release monthly reports on how the company is doing. This would have allowed customers to remain faithful towards Coke and maintain a belief that the company cares about the consumers and is doing everything possible to safeguard their