Coca Cola Controversy

with lemon, lime, or coffee. In 2013, Coke products could be found in over 200 countries worldwide, t has a workforce of 55,000 employees with consumers downing more than 1.8 billion company beverage servings each day.(Agarwal, about pepsi and cola in India market, 2013)

Controversy in India
In 2003 The 2 international brands Pepsi and Coca Cola faced a new challenge when the local governments placed a ban on their products following a report by an environmental group claiming the sodas contained high levels of pesticide. On August 5, 2003, The Centre for Science and the Environment CSE issued a news release which stated that “The soft drinks brands sold contain a deadly cocktail of pesticides residue. The CSE, a New Delhi based research and advocacy group that aims for sustainable growth, based its accusations on tests conducted by the Pollution Monitoring Laboratory in April, 2003. During the tests, pesticide residue was 24 times above limits set by the Bureau of Indian Standards in 57 samples tested. In one bottle of Coca-Cola bought in Calcutta, the level of the carcinogenic pesticide Lindane exceeded the bureau’s standards by 140 times. The pesticides – Lindane, DDT, Malathion and chlorpyrifos are responsible for cancer, damage to the nervous system and reproductive system, birth defects,

Coke should not have asked the Foreign Investment Promotion Board to restrict shareholder voting as this will make the company lose Coke shareholders controlling 49% stake in Coke. And lobbying should not be implemented as it would be detrimental and can bring down profits. Bottling and of the processing to be renewed from buying and using the service provider or other companies. The best way for this problem is Coke needs to improve strategies and collaborative relationships in the Indian market. (Agarwal Y. , Problem,