Analysis Of Coca-Cola And Pepsi

Coca-Cola and PepsiCo are direct or close competitors in the soft drink industry, with 34.2% share of the liquid refreshment beverages (LRB) held by Coca-Cola and 25.8% of the LRB market held by PepsiCo (Bailey, 2014). Being close competitors the products can influence the market share of one another through successful campaigns, which is why paying close attention to marketing strategies is important. The diversification PepsiCo presents vary from Coca-Cola in the fact they have a strong presence in the snack food category which allows them to fare better through the current challenging times, when the demand for carbonated beverages are continually dwindling. PepsiCo remains a considerable foe in soft drinks and having purchased two bottler

Coca-Cola’s indirect competitors coffee chains like Starbucks offer healthy competition to Coca-Colas carbonated drinks they may not be big competition for Coke, but they do give a dent to its beverage market and similarly health drinks like Tropicana as well as energy drinks like red bull and Gatorade are stealing away market share indirectly. These chains offer healthy competition to Coca-Colas carbonated drinks they may not be big competition for Coke, but they *******do give a dent to its beverage market. The chains offer customers healthier alternatives unique choices and customer loyalty rewards that are not easily matched by Coke. Industry data suggests potential customers will continue to be pulled away from basic drink selections in favor of customizable options that carry a greater nutrition

To focus our paper. Any input is fine, I just tried to address a few broad topics and thought we could narrow them after the paper is closer to complete.

Weakness

Focus on carbonated drinks: Coca-Cola has expanded its soft drink lines, it is still very much dependent on their carbonated beverages. The business is still focused on selling coke, Fanta, sprite and other carbonated drinks. This strategy works short term as consumption of carbonated drinks will grow in emerging economies, but it will prove weak *****as the world if fighting obesity and moving towards consuming healthier food and drinks. Sluggish growth.

Negative publicity: if you watch the news you would know that obesity is a major problem affecting people now a days carbonated beverages are one of the major reasons for fat intake and coca cola is the largest manufacturer of carbonated beverages. The inference is that consumption of beverages in developed countries might go down as people will prefer a healthy alternative. Harmful ingredients to produce its drinks. Childhood obesity **. Coke has been criticized for aggressive marketing to children and suspected unfavorable health effects. Studies have been conducted coke harmful if consumed excessively.