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Women's Role before and during WWI
Women's Role before and during WWI
The effect of World War II on the United States
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Are women living the “All American” lifestyle to the fullest potential? Clorox wipes can help with that. The advertisement from Clorox came out in the focus of World War II when women were the center of the work force in America. Women began to take on the male workload to send military supplies over sea, manufacture food and more importantly, keep the economy afloat. Clorox was established in 1913 as a commercial bleach factory in Oakland. Clorox appealed to both the home and the workplace. With men away at war, women were left to work, clean, cook, and raise a family. Clorox has a reputation of being experienced and being cleanly. Clorox appeals to the average, enterprising woman who wants to keep her home both free of germs and spic and …show more content…
Clorox use of the ethos appeal made women feel empowered, and the belief that if Rosie the Riveter could do it, then women all over America could too. Furthermore, Clorox during this period knew that this product would have to be bought by women. In doing so, it had to get be appealing to all types of women. By Rosie having as much popularity as she did, Clorox used her to reach even skeptics of the product. The government used her to sway women into joining the factory workforce. Clorox wanted to give women the emotion of being an all-American woman and fulfilling the wifely and motherly duties, while still being the tenacious, assertive woman who is supporting her husband across …show more content…
In the period of World War II, Clorox became a huge part of the average woman’s life due to keeping the house in optimal conditions for when their husbands came home from war and keeping the workplace safe. The advertisement presented by Clorox with Rosie the Riveter, made women feel empowered as they could relate to Rosie and her values as the factory worker, wife of a soldier, and mother she was. The advertisement by Clorox fulfilled this persona of ultimately contributing to the all-around all-American ideologies that were held so dear in this time period. Clorox, in conclusion, benefited the lives of so many women of all shapes, sizes, ages, races, and backgrounds. The use of Rosie was immensely beneficial to sales and the cleaning supplies
The pay rate for a female minority is still approximately fifty percent. The war on the gender gap is still very much on. Regardless of that, Rosie the Riveter, female service members, and female munitions workers forever changed the way the world looks at women and war. And their spirits live on in all working women today, especially my sisters of the Armed Forces.
Of course we cannot stop there, but it is a good place to start. The advertisement starts off with how a soon to be couple (spoiler) met. As predicted, Sarah drops her books and Juan helps here. However, after this moment, the advertisement takes a new turn. Sarah offers the guy a piece of Extra Gum. Now, why is that important? This is important because Sarah uses that piece of gum as a gateway to get past the initial social awkwardness when you first meet someone. At this stage, it portrays Extra as a way to swiftly bypass the awkwardness and go directly for social interaction. (i.e. Talking)
The transition to modern consumerism involved not just the introduction of responsible product formulation, but fundamental transformations of social behavior. Women were at the heart of this development in the cosmetic industry, and we will consider the contributions of two of them: Annie Turnbo Malone and Madame C. J. Walker. These women and their contemporaries paved the way for Estee Lauder and Mary Kay Ash in our time.
The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their duties were fulfilling the patriotic and feminine role. After the war the government and media had changed their message as women were to resume the role of the housewife, maid and mother to stay out of the way of returning soldiers. Thus the patriotic and feminine role was nothing but a mystified tactic the government used to maintain the American economic structure during the world war period. It is the contention of this paper to explore how several groups of women were treated as mindless individuals that could be controlled and disposed of through the government arranging social institutions, media manipulation and propaganda, and assumptions behind women’s tendencies which forced “Rosie the Riveter” to become a male dominated concept.
As early as the nineteen fifties women were identified and targeted as a market. In a consumer culture the most important things are consumers. Advertisers convinced homemakers that in order to be a “good” wife and mother you must have their products and appliances to keep a clean and perfect home. The irony of this ploy is that consumers must have money to buy, and so trying to improve their quality as homemakers, off into the workforce women went. This paradox left women ...
Sorensen, Aja, Rosie the Riveter: Women Working during World War II. Retrieved from http://www.nps.gov/pwro/collection/website/rosie.htm, (n.d.)
During the war, men were off fighting for America, and the women were left behind to take over their jobs in the factories. Women proved that they can do almost all of the same jobs as men. Rosie the Riveter, a picture of a woman flexing with a caption of “We Can Do It,” became the symbol for women all across the nation. After the war, years later, women began to receive equal pay for the same jobs that the men were doing. Many other minority groups, such as African Americans, played a huge
It is obvious that this advertisement reflects the stereotypical depictions of women as “Happy Homemakers”, apron-clad and committed mothers portrayed in self-promotional ads. According to Nancy Woloch, author of Women and the American Experience: A Concise History, the women during the 1900’s were at home as a kind of cultural hostage and took responsibility primarily for housekeeping, child rearing, moral and spiritual life.... ... middle of paper ... ... Works Cited Chevrolet.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
A newspaper from researchers Francine D. Blau and Lawrence M. Kahn finds that while women made huge gains into the labor force since the 1970s, that growth has actually all but flat lined since the 1990s.The image of Geraldine Hoff in the iconic “We Can Do It!” poster wearing a bandana over her head and rolling up her sleeve over her bicep in a workers shirt produced by J. Howard Miller in 1943 has served as an inspirational message to woman to rise up and compete with men.
World Wars I and II both lead to significant changes of the female role in the United States. As more and more men were shipped off to war, there was a decline in workforce and leadership roles needed to be filled. This is where women stepped in and had jobs in industries that were originally dominated by men. “Rosie the Riveter” became a cultural icon for women in the work force. This icon convinced American housewives that they had a patriotic duty to help out in the war. In the 19th century, the Women’s Suffrage Movement helped change roles by advocating the right for women to vote. Female’s inferior social position was questioned by feminist writers. They fought for the rights of women and redefining the traditional gender roles. These movements and advancements lead to a change in gender roles in the 21st
More and more women work outside and inside the home. The double demands shouldered by these women pose a threat to their physical health. Whether you are an overworked housewife or an exhausted working mother the chances are that you are always one step behind your schedule. No matter how hard women worked, they never ended up with clean homes. Housewives in these miserable circumstances often became hysterical cleaners. They wore their lives away in an endless round of scouring, scrubbing, and polishing. The increased strain in working women comes from the reality that they carry most of the child-rearing and household responsibilities. According to social trends (1996), women always or usually do the washing in 79 percent of cases and decide the menu 59 percent of the time. Picking up the children at school or doing grocery shopping are just a few of the many typical household-tasks a woman takes on every day.
These homemaking shows’ tactics were to encourage and show women that being a homemaker, wife, and mother is not a lonely life or a life full of drudgery and that having this status is not being an unproductive citizen. These shows had to incorporate these tactics because a decade before women’s role were vastly different to the roles they have now. Women before were working in jobs that were mainly solely for men, they were independent by earning their own wages, and being patriotic citizens by participating in the war effort by fighting on the home front or joining the military. Their work on both fronts were dangerous and life-threatening in which these jobs were predominantly for men; many were spies, others made bombs and weapons, and many flew planes and carried out dangerous missions. All of this changed during the postwar years in which their main occupations now were mothers and housewives. It may seem that women decreasing independence and their rigid gender and social mobility made them feel limited in
"Gender Equality Begins At Home: Empty The Dishwasher, Guys". The Sydney Morning Herald. N. p., 2015. Web. 26 Apr. 2016.