Another popular daytime show was the homemaking shows. These shows covered an array of topics of homemaking issues in order to help housewives and encourage them to become interested in homemaking because millions of women left wartime employment to become full-time wives and mothers. Elain Tyler May noted in What Women Watched that as postwar women “came to accept their domestic role as the center of their identity, they sought to turn homemaking and motherhood into vocations” (Chapter 6, pg. 134). The homemaking shows’ popularity continued to increase in which in response home economic began to become popular during this period and home economists across the country embraced television as a powerful new teaching tool. Women during this time …show more content…
These homemaking shows’ tactics were to encourage and show women that being a homemaker, wife, and mother is not a lonely life or a life full of drudgery and that having this status is not being an unproductive citizen. These shows had to incorporate these tactics because a decade before women’s role were vastly different to the roles they have now. Women before were working in jobs that were mainly solely for men, they were independent by earning their own wages, and being patriotic citizens by participating in the war effort by fighting on the home front or joining the military. Their work on both fronts were dangerous and life-threatening in which these jobs were predominantly for men; many were spies, others made bombs and weapons, and many flew planes and carried out dangerous missions. All of this changed during the postwar years in which their main occupations now were mothers and housewives. It may seem that women decreasing independence and their rigid gender and social mobility made them feel limited in …show more content…
Cookbooks during this time period in the 1950’s had a significant role in society in which it impacted and influenced the domestic ideology of postwar America. Many cookbooks were created to advise women and mainly newly-weds in the culinary arts to reassure that their skills in the kitchen would ensure happy marriages. These cookbooks helped to limit women’s role to those of wives, mothers, and homemakers. They are a reflection of the 1950’s popular culture which emphasized conformity, a gender-based society, and gender norms, in which gender roles were very distinct and rigid. They are similar to television in that they can be seen as teachers because they have instructional texts “given detailed account of the correct gender specific way to undertake the activity of cooking” in which their students are mainly women pressuring them to identify themselves as solely housewives and mothers (“The Way to a Man’s Heart”, pg. 531). Because of cookbooks and its reflection on popular culture, there was a heightened emphasis during this time period on the woman’s role in feeding the family. The 1940s cookbooks emphasized more on rationing food and helping the war effort by not wasting any food and being creative of limited sources of food. However, although the concept of food is different, the domestic ideology was still the same in that these
During the time of 1940-1945 a big whole opened up in the industrial labor force because of the men enlisting. World War II was a hard time for the United States and knowing that it would be hard on their work force, they realized they needed the woman to do their part and help in any way they can. Whether it is in the armed forces or at home the women showed they could help out. In the United States armed forces about 350,000 women served at home and abroad. The woman’s work force in the United States increased from 27 percent to nearly 37percent, and by 1945 nearly one out of every four married woman worked outside the home. This paper will show the way the United States got the woman into these positions was through propaganda from
May begins by exploring the origins of this "domestic containment" in the 30's and 40's. During the Depression, she argues, two different views of the family competed -- one with two breadwinners who shared tasks and the other with spouses whose roles were sharply differentiated. Yet, despite the many single women glamorized in popular culture of the 1930's, families ultimately came to choose the latter option. Why? For one, according to May, for all its affirmation of the emancipation of women, Hollywood fell short of pointing the way toward a restructured family that would incorporate independent women. (May p.42) Rosalind Russell in His Girl Friday and Scarlett O'Hara in Gone with the Wind, for example, are both forced to choose between independence and a happy domestic life - the two cannot be squared. For another, New Deal programs aimed to raise the male employment level, which often meant doing nothing for female employment. And, finally, as historian Ruth Milkman has also noted, the g...
For a long time ago, women just did anything at home: clean the house, wash clothes, cook the meals, and work outside the house and nutrient their children. Then they followed to order from their husband at home, and listen to the words of their husband. In addition, they made many little things in the military: wash clothes, serve the meals, and fix the clothes. The next things that it was convinced me when women had their own value in society. They began to raise their own worth and sense of themselves to build their country even though no one explained to them. People can consider that they endured very much but they did not still accept
The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their duties were fulfilling the patriotic and feminine role. After the war the government and media had changed their message as women were to resume the role of the housewife, maid and mother to stay out of the way of returning soldiers. Thus the patriotic and feminine role was nothing but a mystified tactic the government used to maintain the American economic structure during the world war period. It is the contention of this paper to explore how several groups of women were treated as mindless individuals that could be controlled and disposed of through the government arranging social institutions, media manipulation and propaganda, and assumptions behind women’s tendencies which forced “Rosie the Riveter” to become a male dominated concept.
As early as the nineteen fifties women were identified and targeted as a market. In a consumer culture the most important things are consumers. Advertisers convinced homemakers that in order to be a “good” wife and mother you must have their products and appliances to keep a clean and perfect home. The irony of this ploy is that consumers must have money to buy, and so trying to improve their quality as homemakers, off into the workforce women went. This paradox left women ...
“Women in the early 1950s family were weak, secondary characters, and as such were usually dominated by their husbands and their own conceptions of marriage” (Hastings, 1974). Certain episodes of these shows always tried to prove that women should stay at home. When I Love Lucy came out with a woman as the main star, they still had her stay at home, cooking and cleaning, but still made her seem useless. “Women characters frequently were shown as less mature and less capable human-beings and their husbands often took a quasi-parental role by scolding them” (Hastings, 1974).
As mentioned before, sociologists Coontz and Hochschild further elaborate upon Parsons and Bales’ concepts of the American family, but they mostly critique the idea of the male-breadwinner family. One of the main arguments Coontz and Hochschild present is the decline of the male-breadwinner family due to the economic changes of the United States and the arising social norms of consumerism. Because Parsons and Bales never considered how the changes throughout society would affect family, they believed the male-breadwinner family would continue to be a functional type of family for everyone. However, within her text, “What We Really Miss about the 1950s,” Coontz specifically discusses the major expense of keeping mothers at home as consumption norms...
Advertisements in Life magazine showed women mainly in ways were they were responsible for kitchen duties and taking care of their husbands. In the early 1950’s, there were recurring ads of women with refrigerators. In an advertisement from 1950, a woman is dressed like a typical housewife standing next to the refrigerator showing all the features it entails. It gives off the message that during this period of the 1950’s, society saw women as the face of the kitchen and a majority of the duties as a housewife took place there. Another advertisement from 1950, gives a clear indication of gender roles. In the advertisement for a refrigerator, the women and her daughter are shown organizing their refrigerator, and the man is shown as carrying in the refrigerator. The advertisement expresses that women are more fit for domestic work and that men are more for the labor tedious work that a woman cannot do. In an advertisement from 1953 to sell health insurance, the man who is selling health insurance puts a picture of himself and his...
In 1970, CBS premiered a new television series called The Mary Tyler Moore Show. By no means was it considered the first of the “working woman” sitcom to air during prime-time, but it is “generally acknowledged as the first to assert that work was not just a prelude to marriage, or ...
Throughout American history, women, have been discriminated against and did not receive the same political as well as social rights as men since America was heavily a patriarchal society. Although women were still not on the same level of power as men in America, when women began to actually make social and political advancements in the early 20th century, their newfound liberty exceeded the independence that women of Old World cultures received and this if evident in the book Breadgivers Anna Yezierska. In the early half of the 20th century, a women's role in America was not only controlled by the society, but it was also profoundly defined by her culture. In Breadgivers, the daughter of Jewish immigrants must battle with assimilating to American values that encourage her to be more independent while her traditionally Jewish father tries to control her life in just about every aspect. The book clearly exhibits the results of when a woman assimilates to the American lifestyle as opposed to the women that accepts her more subservient role that other non-American cultures promoted.
The era of I love Lucy, Leave it to Beaver and Father knows Best, brought about a time where family values were necessary, family life was wonderful and no one was worrying about politics and the Cold War. These families had the molds of women constrained in the home, men bringing home the bacon and all in the homes of white middle class families. Women in the 1950s were often depicted as dependent on men and were encouraged to get married young. (Bloom and Breines, 6) It took large media input from movie stars like Marilyn Monroe, to influence many women to join the workforce and reject the “traditional feminine roles”. (Bloom and Breines 6) This mold would be challenged by the introduction of the Birth Control pill in 1954 and the growing unhappiness of women who would seek to break the walls that trapped their mothers. (Bloom and Breines, 5) More women would venture out of the homes and into the workplace between the two decades, “from 25 percent in 1950to 32 percent in 1960”. (Bloom and Breines, 5) The introduction of the Birth Control pill allowed for women to avoid unwanted pregnancies or even marriages and encouraged the sexual liberation that would be seen in the sixties.
Due to the idealization of domesticity in media, there was a significantly stagnant period of time for women’s rights between 1945 and 1959. Women took over the roles for men in the workplace who were fighting abroad during the early 1940s, and a strong, feminist movement rose in the 1960s. However, in between these time periods, there was a time in which women returned to the home, focusing their attention on taking care of the children and waiting on their husband’s every need. This was perpetuated due to the increasing popularity of media’s involvement in the lives of housewives, such as the increasing sales of televisions and the increase in the number of sexist toys. During America’s involvement in World War Two, which spanned from 1941 until 1945, many men went off to fight overseas.
When America became an industrialized country, women began to loose their importance. Since many products could be bought cheaply, there was no longer any need for women to make things such as butter, yarn and other household items. ...
“Home Economics Study Teaches Girls at School to be Good Housewives: Dull Meals Probably to Be in Limbo of Past as Result of Course,” The Globe and Mail, August 29, 1939, 13.
In the last century, America and its inhabitants underwent many changes. From the "Roaring Twenties" to the Great Depression, and from the Dust Bowl to the ideal 50's, entertainment evolved to suit an ever changing nation. In D.W. Griffith's film, Way Down East, a young woman seeks out financial assistance from her wealthier family members. In this film in particular an ever widening separation between the classes is evident. In John Ford's The Grapes of Wrath, and The Salt of the Earth, a change has occurred within the sexes, and within the struggles of working class American's. In Leave it to Beaver, American is life depicted as worry free and ideal. It is through movies and television shows of these eras that people of today are able to witness the evolution of a culture first hand. Between 1920 and 1962, movies and television experienced a vast amount of progress. During this century, as is displayed in these films, woman's roles were drastically transformed. The struggles that families faced during the Great Depression and the overwhelming Dust Bowl called on women, especially mother's, to become just as much the backbone of the American family as the father had always been. Another great change that is apparent from the viewing of these films is the ever changing fashion and the prominent emphasis placed on appearances. Perhaps the most momentous change apparent in the comparing of American life in these films is the substantial emphasis placed on the appearance of the home. Within the fifty years between 1920 and 1962 American's and their perceptions of the world changed substantially. By taking an in depth look at women's roles, the e...