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Chocolate industry case study
Competitors of chocolate industry
The primary sector of chocolate production
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The journey from the cacao tree to the chocolate bar is not complicated, but requires multiple steps, each of which involves careful attention to get the best possible finished product. Chocolate makers have perfected the making of chocolate after many centuries to give us the delicious chocolate that so many people around the world enjoy today. Chocolate companies often deal directly with cacao farmers, giving them a say in how the beans are treated from the moment they are harvested (Moss & Badenoch, 2009). Many of the specific processes that make a chocolate unique, such as temperature or roast time, are due to the chocolate maker’s special recipes, which have been thoroughly formulated, and most likely experimented through a lot of tastings. Although chocolate making methods vary between makers, this paper will focus on the general overview of how chocolate is made and the steps involved in the process.
The process of turning cacao into chocolate starts
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This is the first step that is done by the chocolate maker rather than the farmer. The cocoa beans have a thin, papery shell around them, which need to be removed. When heated, the cocoa butter inside the bean expands, causing the shells to burst (Pech, 2010). The shells are blown away using fans, leaving behind pieces of pure cocoa bean, known as “nibs”.
The cocoa nibs are ground with rollers until they become a paste called cocoa liquor. This pure, unrefined form of chocolate contains both cocoa solids and cocoa butter (Pech, 2010). Cocoa butter is extracted from the cocoa mass with a hydraulic press. Once the solids are pressed, they are pulverized into cocoa powder and used to make all types of products that involve chocolate (“How Chocolate Is Made,” 2016). Other ingredients such as sugar, milk powder, hazelnuts or other flavorings are then added to the chocolate. This allows chocolate companies to add their own unique flair to the finished chocolate
During Valentine’s week alone, millions of pounds of chocolate candies alone are sold (“Who consumes the most chocolate,” 2012, para 8). This naturally creates a demand for product, which in turns causes a need for ingredients. The main component in chocolate, of course, is cocoa. Since Côte d’Ivoire provides 40 percent of the world’s supply of this crucial ingredient (Losch, 2002, p. 206), it merits investigation i...
Dickens uses verbal irony in his description of the Monseigneur’s chocolate ritual by showing that he must have four men prepare his hot chocolate. If only three men to prepare his hot chocolate it is difficult for him to swallow it. “Yes. It took four men, all four a-blaze with gorgeous decoration”(108). This quote shows how Monseigneur needs specifically four men because each man has one job it has to do like give Monseigneur a napkin, “presented the favoured napkin”(108). “Monseigneur could swallow many things with ease, and was by some few sullen minds supposed to rather be rapidly swallowing France” (108). Dickens uses irony to show the ridiculous situation of the ritual to how France is being destroyed. He uses this to show the contrast as a lord to a servant.
Before Milton Hershey had a world wide known chocolate business, he had a small, not so well known caramel business. Milton Hershey began his chocolate making business in 1893, when his father and him traveled to Chicago to attend a big job fair (Tarshis 14), but it wasn’t until 1900 when Hershey succeed in making the first milk chocolate candy bar (The Hershey Company). Hershey attended an exhibit hall of new and amazing inventions around the world at the fair in Chicago. As Hershey walked into the exhibit hall, he was struck by a delectable smell (Tarshis 14). “Hershey was already a leading candy maker. He had created the largest caramel factory in the country, but he became convinced that the future of his business would be chocolate. At the fair in Chicago, Hershey Bought chocolate-making equipment. He had it shipped back to his caramel factory in Pennsylvania. Then he hired two chocolate makers. Soon the company was churning out chocolate candies in more than 100 shapes” (Tarshis 15).
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
Chocolate or cacao was first discovered by the Europeans as a New World plant, as the seed of the tropical Theobroma cacao tree. In Latin, Theobroma literally means: “food of the Gods” (Bugbee, Cacao and Chocolate: A Short History of Their Production and Use). Originally found and cultivated in Mexico, Central America and Northern South America, its earliest documented use is around 1100 BC. The majority of the Mesoamerican people made chocolate beverages, including the Aztecs, who made it into a beverage known as xocolātl, a Nahuatl word meaning “bitter water” (Grivetti; Howard-Yana, Chocolate: History, Culture, and Heritage). It was also a beverage in Mayan tradition that served a function as a ceremonial item. The cacao plant is g...
Like Water for Chocolate is a latin film that revolves around a girl named Tita de la Garza and her love for food and Pedro Muzquiz. From the beginning, Tita was connected to the kitchen because she was born prematurely on the kitchen counter and taken care of by the head chef, Nacha. Tita learns traditional recipes and proper techniques from Nacha because her mother forces her follow the family tradition of staying home to care for Mama Elena until her death. Love for the kitchen and the sensual act of cooking an elegant meal is Tita’s only form of self-expression. Emotions play an important role in creating an excellent meal; this holds true for Tita especially when it comes to Pedro. The reaction of others from these meals MORE
University of North Carolina, 2010. Web. 16 Oct. 2013. <http://www.learnnc.org/lp/pages/1866> Coe, Sophie D., and Michael D. Coe. The True History of Chocolate.
The recent product, liquor filled chocolates, is a viable business that can sell if it is implemented professionally. This recent innovation should be able to acquire attention from the market owing to its combination of selling products. Put simply, the liquor-filled chocolates are chocolates that contain alcohol. According to Novellino (2011), chocolate-candy sales summed up to $16 billion in 2008 in the U.S. Furthermore, the statistics on alcohol reveals that liquor sales hit $19.9 billion in 2011.
(Preview Speech) Chocolate goes through the harvesting of the cocoa bean, to the processing at the factory, to even more processes to finalize the product.
The production of chocolate takes place in several stages. First, the bitter cacao seeds have to be fermented so that their intense bitter taste becomes milder. After fermentation, the beans are dried, cleaned and roasted. The cocoa mass is then obtained, which represents pure chocolate in rough form. When this mass is liquefied, it is transformed into chocolate liquor, which, on the other hand, may be further processed into cocoa solids or cocoa butter. Various chocolate products are produced as a result from different combinations of cocoa solids and cocoa butter as well as from adding other ingredients such as milk, sugar, all sorts of flavors, etc.
This shell covered chocolate is a snack we all eat but little know the origins of. In WW2 regular bar chocolate along with cigarettes kept soldiers awake longer so they could continue fighting. There was one problem with bar chocolate, they would easily melt in the heat and quicly became unedible. So the U.S. Military quickly needed a solution to replace chocolate bars. They turned to the M&Ms, they could withstand heat. Because they could withstand heat, they were easier to transport. Today it is still used in wars as humanitarian aid to affected children in other
Does temperature affect how wide a chocolate chip cookie gets? If temperature affects how a chocolate chip cookie is baked, then temperature will affect how wide the cookie grows in width. The procedures for the experiment were; Warm up the oven to the desired temperatures. Prepare the chocolate chip cookie dough into about 3 sections of 28 grams, while the oven is heating up. Place the cookie dough onto the pan and put into the oven once the oven is heated up.
Before looking into the chemical and psychological effects of chocolate, it is important to go back in time and see where chocolate originated. Even from the very beginning chocolate was viewed as a powerful food. The idea of chocolate first began in 1500 BC when the Pre-Olmecs and Mokaya peoples found that the beans that grew on the cacao trees could be used as food (Semenak, "Chocolate in History"). Moving forward to 600, the Mayan and Aztec civilizations used the chocolate beans in a more meaningful way. The Mayans created a drink from the beans and drank it during weddings and other important ceremonies. Only those of the highest class could indulge in what the Mayans referred to as the “God Food” ("Food: The History of Chocolate"). Similarly, the Aztecs created a drink out of the cacao beans, and according to Susan Semenak’s 2012 newspaper article, “Chocolate in History,” the Aztecs used it as a “love potion.” Pretty soon, the beans became so c...
This is where we get the different types of milk chocolates, such as the great Hershey Kisses, or the wonderful creamy Ice-Cube. They are both different types of milk chocolates. A milk chocolate is just that, cocoa, some kind of milk fats, and sugar. It may have from 15% to 35% true cocoa in it to make this type of chocolate.