Chick-Fil-A Case Study

Chick-fil-A is one of the fastest growing fast food restaurants chains according to businessinsider.com. Chick-fil-A has been around since 1946. That's longer than Mcdonalds, Wendys and even KFC. Although, Chick-Fil-A has not always been a success. In fact Chick-Fil-A made a upper level management change that still affects their business today. The company decided to separate themselves from every other fast food restaurant by providing customer satisfaction in many ways. The first thing they did was provided a quality product that people could not resist. They use a supply company that they call to get all of their products. This is the same supply company every Chick-Fil-A calls to get their resources. They use this system so that the production

of every product is the same every time a customer buys, this how they use quality control. Chick-Fil-A uses the franchise system which is based off duplication. The franchise system is how Chick-Fil-A promises efficient results no matter the location of the Chick-Fil-A. Secondly, they provide a welcoming environment that almost made people uncomfortable because they were so polite. It was unusual for a fast food restaurant to provide these type of services for a reasonable price. As their business identity continued to grow their brand exploded and it forced the company to expand. While expanding they were forced to keep up with the time, and restructured the exterior and interior things about their company. While adapting to new technology systems, within the business they were able to support their brand through the internet which helped the growth of their company. The main goal was to get the company’s message to the largest audience possible. Chick-Fil-A now used sources like Facebook, and twitter to promote and advertise their company products and message.
As the company started to expand, it was in need for more employees.

Although, not just anyone. Chick-Fil-A looks for good people that actually care about the customers and co-workers they’re interacting with every day. According to Alex Sadler a Managing Editor, Chick-Fil-A simply looks for people with compassion and integrity. Chick-fil-A sets the bar high because according to Chick-Fil-A.com they provide such things as company-paid health, dental and vision insurance for staff member and eligible dependents, company-paid short-term and long-term disability insurance, company-paid life insurance, 401(k) retirement plan with up to 5 percent company match for participating employees, company-paid defined benefits pension plan, Paid vacation and sick leave, education Investment Plan, on-site fitness center with exercise classes, weight machines, racquetball and fitness consultants, Discounts on tuition for WinShape® Camps for children of staff members, on-site cafeteria and on-site Jeannette Cathy Childcare Center based upon availability. In fact, the starting pay for an Chick-Fil-A employee is 13 dollars an hour. Chick-Fil-A is one of many companies that keeps their options open for change due not only their customers reviews but also what their employees

think.
In terms of Research and Development you wouldn’t expect Chick Fil-A too focus so much in terms of developing new technologies, and considering they are in the food business that isn’t surprising. That being said earlier this year the company opened a 6,000 sq foot innovation center at Georgia Tech and have been working on several new products and ideas to benefit their customers. The center focuses on digital technology, complementing work already taking place at Chick-fil-A’s three existing innovation centers, and is proof to the company’s desire to enhance the customer experience. Some of the new center’s projects are being tried out in restaurants around the country. When it comes to research programs Chick Fil-A has lots of their marketing employees focusing on several things, like how to get new customers, when’s the best time to promote certain foods, and where in the country is the restaurant being talked about most. Another thing the company has done is added digital transformation in their marketing to improve decision-making based on predictive analytics on location and market analysis. This has helped them expand to new places without messing up the brand. Research and development have pushed Chick Fil-A to grow in the past and I think with the investment they have made into their innovation centers it will only grow and succeed from here on out. It is very important to have structure within every company to maintain their positive reputation.

Maintaining a positive reputation has much to do with management. Good management is very important because it keeps thing running smoothly very organized. Organization is important because an organized business is a successful one. If a business' systems are not properly organized, tasks pile up, paperwork gets lost and valuable time is spent on finding information that should be readily available. An important about being an organized management is to have management quality. Management quality ensures that an organization, product or service is consistent. This means that the business keeps moving forward and gets everything done that needs to be. Also, staff quality is a key factor. Staff quality is when job related activities expected of a worker and how well those activities were executed. Many business personnel directors assess the employee performance of each staff member on an annual or quarterly basis in order to help them identify suggested areas for improvement. Degree of centralization is the process by which the activities of an organization, particularly those regarding planning and decision-making, become concentrated within a particular location or group, keeping all of the important decision-making powers within the head office or the Centre of the organization. Organization charts are always important because it's good to have a visual representation of your plan. Many business or companies have different strategies to organize. Businesses are structured in different ways to meet different needs. Many restaurants organize around a central theme that serves as a reference point for all elements of the business, including menu planning, pricing and advertising. In planning you also need “accounting planning”. Accounting planning is setting up a plan to organize all finances. For example, Chick-fil-A. They set up reliable accounting and money management systems. Chick-fil-A establishes a point-of-sale system and determine how employees handle money after customers pay for their meals. They also organize by having meetings. Communication is key. They will have meetings to talk about funding, new meal ideas and how to improve on new ideas.