ASDA
What is a sale person?
A salesperson is someone who sells products directly to consumers and also salesperson will typically have good customer service such as greeting and welcoming a customer in a good manner. Additionally salesperson help customers find what they are looking for in the shop or persuade customers to buy a product. Salesperson also usually will explain the benefit of the products in order to help the customer make a decision to purchase and not get the wrong item they are looking for. Furthermore, salesperson usually sells goods (physical product), services (experiences offered by a business) and product surrounds which are the features and benefits of a service or product for instance the brand name “Microsoft
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Expectation from workers.
Able to give customers a fantastic Asda shopping experience.
Staffs are able to provide information about the product – so meaning staff will need to have good communication skill so that the customer can understand and grasp this
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So staff has to be clear on what they say to consumer and make sure it’s the correct information such as giving the right bar code.
Differences and Similarities
BT and Asda similarities
In BT and Asda their staff need skills like excellent sales and negotiation skills good communication and having confidence and motivation with determination to strive for good customer service. Additionally, the ability to work as a part team good organisational and time management skills for resilience to deal with customers who turn you down when you are trying additionally both business will be trained to have good customer service meaning they will be taught to be friendly and mannered and puts the customer first as this skill is very important in creating loyal customers.
Staff at Asda and BT also need be trained to have good customer service meaning they will be taught to be friendly and mannered and puts the customer first as this skill is very important in creating loyal customers. BT and Asda
The sales department would need information such as prices of products so that they can inform customers. They would also need to know if certain stock is available before talking to customers about that product. Marketing This function of the business is responsible for identifying the needs of customers and fulfilling the customer desires profitably. In other businesses sales and marketing may be combined into one department but
Their purchase habits can also help to give the company a better understanding of the
As the salespeople’s immediate supervisor, it is the primary responsibility of the manager to provide proper training to enhance the salespersons’ effectiveness and improve their skills. Given the importance of having a productive and enthusiastic sales team, the manager needs to develop and manage effective reward and compensation packages to ensure a highly motivated and satisfied sales force. Sales managers also ensure that the company 's standards of professionalism, image, and branding are consistent with the sales team’s interaction with company customers. The manager 's presence also makes customers feel valued as well as provide credibility on behalf of the company (Pilling, Donthu, & Henson,
They must provide a quality product. The Ben Pearce book reminds us that all employees must be dedicated to delivering a quality product.
ASDA's Hierarchial Structure A hierarchical structure has many levels. Each level is controlled by one person. A hierarchical company tends to be a very big company just like ASDA is. In a hierarchical company, instructions are generally passed down from one person to another until it gets to the bottom.
Overall, these employees will need to communicate effectively in order to make customer satisfaction high, which would result in the customers of being in a happy atmosphere to shop in both businesses again. However, it is likely that Asda would communicate with customers directly to their face in the same place, in comparison to Chapmans Electrical, the employees would communicate with customers virtually through emails and phone calls. Moreover, in Asda the employee must have knowledge of products, so they can answer simple questions from customers like asking where a certain product is in the store. Meanwhile, an employee of Asda must know information regarding technology considering Chapmans Electrical only provides electrical products to customers thus the training of a Customer Service Assistant at Chapmans Electrical will be more than Asda’s training of a Customer Service Assistant. Unexpectedly, Asda deals with more customers, since it’s a bigger business than Chapmans considering they have more stores and customers, but Chapmans Electrical would have to deal with each customer more longer, as they have to explain each aspect of detail to the customers considering customers would ask questions that would need a response with a lot of detail, as they regard with
Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.
...trustworthy or not. This narrows down to how the consumers view the expertise of the company in manufacturing this particular product. Therefore, the company should ensure that all the staff members are highly qualified so as to boost the confidence of the customers.
Providing great customer service and having the ability to retain customers require consistency in delivering the anticipated services. Customer service encompasses having the ability to provide a service or product to customers by means in which it was promised. However, there are times when unforeseen circumstances may occur, resulting in customer service breakdowns. Understanding the effectiveness of customer service relations provides the assurance needed to handle complicated service related issues. A well qualified customer service representative has the acquired skill to effectively defuse a potentially damaging service related matter. Service recovery influences customer retention and improves customer satisfaction.
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
- inform themselves on specifications, requirements, capabilities of product or service - part of consumer’s responsibility
It's very well known that a companies success is not only dependant on the possession of a good product or service, but the key aspect to a successful business is excellent customer service. As the market grows, now more then ever companies are emerging, they are offering very similar types of products and services. Successful customer service can be a way a business becomes original and unique, it can be the key to attracting and maintaining loyal customers. Good customer service can start-up a business while bad customer service can harm a company. An average customer that experiences an issue will complaint to 9-10 people about the problem. A customer that received support to their problem and a potential solution will tell at least five
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...
Customer Service is the provision of service to customers before, during and after a purchase. The perception of success of such connections is subject to workers "who can modify themselves to the identity of the visitor". Customer service concerns the need an association relegates to customer service in respect to segments, for example, item development and valuing. In this sense, an association that esteems good customer service may spend more cash in preparing representatives than the normal association or may proactively interview customers for feedback.
Our company are facing customer service problem now. Customer service defined as the process to ensure customer satisfaction with a product or service, and it is an important part of maintaining ongoing customer relationships that are key to continuing revenue (Investopedia, n.d.). We have received many customer complaints about the attitude of our staff. Customers commented the promoter always stand at a corner and do not serve them. When customers asked some information about the product, the promoter gave stand-offish attitude.