Cat Food Case Study

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Other factors are:

• Legal

• Economic.

Political Factors:

The Mars incorporated comes under food and drug administration. The manufacturing does not violate the regulations imposed by the government.

The UK has large number of legislation governing the pet food market. Though, Whiskas is subjected to same number of legislation as human food. There are number of legislation. The by-products have guidelines that which ingredients are advantageous in production of a cat. The feeding Stuff regulation includes legislation about appropriate labeling and use of addictives and contaminants.

The VAT that is value added tax on pet food varies across Europe. Some countries in Europe imposed a high tax rate. In UK, tax on cat food is 17.5%. This causes dissatisfaction among people in industries.

Economic Factors:

The increased in prices of cat food with good quality do not have a positive impact on the marketers. As this product is sold all over the world so all cat owners are our consumers. These markets require humorous marketing appeals which are memorable for consumers. A decline ...

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