An Analysis of a Pepsi® Max Soda Advertisement

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Recommended: The influence of advertising on consumer behavior

Marketing food products is a way that different companies get consumers to buy their food or product. Advertisements are everywhere and contain many different pictures and phrases that appeal to a variety of different people. The advertisement I chose to analyze was a Pepsi® Max soda advertisement. The advertisement contains imagery, logos, pathos, and ethos aspects that appeal to certain consumers.

The imagery in these advertisements is directed to appeal to the consumer. The picture of the Pepsi Max can has the same colors of the original Pepsi, which is already a well known color scheme all over the world. The color scheme draws people’s attention, because they are familiar with brand and previous advertisements. There is also an aspect of humor portrayed on one of the ads. The ad says, “Give sugar the flick”, and next to is a bunch of sugar packets in the shape of a hand sticking up the middle finger. Many people may find this humorous, because you wouldn’t expect that on advertisement for a brand that has become a household name. On the other hand, people may find it offensive, because of the meaning behind putting your middle finger up at something. Either way the imagery included in this advertisement attracts people’s attention.

This advertisement has a logical appeal to many consumers, because it contains no sugar which many people would assume is a healthy alternative to other soda. It is very logical to consume a beverage that contains no sugar, because sugar is a reason people become over weight and there is enough of it in other products already. Pepsi goes takes the logical approach even further by advertising that the drink still has a great flavor even though it contains no sugar. If they did not ...

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...So the advertisements may not directly influence children, but at some point the soda could be enjoyed by people of all age groups. The zero sugar content would also appeal to health fanatics or people attempting to shed a few pounds, but do not want to give up drinking soda because of the unhealthy additive sugar.

Soda as long as I can remember has been a beverage enjoyed by many people and with new advertisements coming out all the time the competition is stiff. Pepsi did a great job with this advertisement, it appeals to people on many different levels and will persuade consumers to purchase it. Most soda contains large amounts of sugar and I’ve always believed that sugar in large quantities is not healthy. Most Americans today I think would agree and that is why this Pepsi Max advertisement will appeal to a large number of consumers and be a success.

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