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Marketing for hospitality and tourism
The role of tourism development
The role of tourism development
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Internship Report on “STUDY ON EFFECTIVE MARKETING STRATEGIES FOR THOMAS COOK LTD” BY [AJAY KUMAR TIWARI] [USN: 1AM13MBA01] Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. BASAVARAJ. M. G Mr. PRASOON MUDAPPA [Assistant professor] [GENERAL MANAGER] DEPARTMENT OF MBA [AMC ENGINEERING COLLEGE] (18th KM, Bannerghatta Road, Bangalore- 560083) [Batch - 2013 – 2015] …show more content…
The Hunar Se Rozgar Tak” has been launched for training of the poor youths to create employable skills in them. The Ministry of took several initiatives for developing tourism through bilateral and multilateral mechanisms. The efforts for providing assistance to tourism infrastructure in rural areas including capacity building of rural inhabitants to ensure development of rural tourism products, which fall on the way to well-known tourist circuits in the country is being continued. As a responsible tourism initiative, 168 rural sites are being developed as rural tourism products. Steps have been taken to prohibit discrimination of any form against women and to provide for equal opportunity and equal pay for equal work, irrespective of sex as enshrined in the Articles 15, 16 and 39 of the Constitution of India. ROAD AHEAD FOR INDIAN TOURISM INDUSTRY The Ministry of Tourism has also played an important role in the development of the industry, initiating advertising campaigns such as the 'Incredible India' campaign, which promoted India's culture and tourist attractions in a fresh and memorable way. The Indian tourism industry has been witnessing an upswing for last few years partially due to an excellent 'Incredible India' campaign and is expected to increase up to US$ 431.7 billion by the end of
Sex Discrimination Act 1975- This protects women and men from discrimination or harassment as levels of the gender in employment, advertising, education or even in the provision of housing, good, services or facilities. The reason this was created is to protect every gender in the service away from discrimination or harassment because of their difference of sex. It was made by keeping the individuals protected from harassments and discrimination in service, for example all service users are kept away from sexual harassment, this is ensure by checking every staff member and care workers in the service.
The Equal Pay Act of 1963 is an important act the needs to be enforced so the employer will not discriminate based on gender. The Equal Pay Act of 1963 “prohibits sex-based wage discrimination between men a...
Though many years have passed since the first year of what was called the beginning of Women’s rights movement. Today there is still improvement to make in reference to Women’s rights. Another movement is still on its way of creating equality throughout the USA and world for women to be equal. Just recently in 2009, President Obama passed an act called “Lily Ledbetter Fair Pay Restoration Act” which allows victims of pay discrimination. This entitles women to submit a form to the government when they feel or know that they are making less in pay than that of a male in the same job role. We will continue to improve on Women’s Rights over the coming years and future. Nothing is never perfect, but every year we are getting closer to perfection of Women’s Rights.
It has been proven that even by creating equal employment laws, one cannot ensure that woman will be treated fairly when being employed, especially in business. This equal treatment will not occur until enough men in power give the qualified women a chance to hold these positions. The business world will realize that women are capable of working alongside and over men in the business world.
Sexism is still in evidence in the workplace and in today's society despite the battle that women are making for themselves. Sexism is a particular concern for society when considering its effect in the workplace. Sexism has always been a particular problem in the labor market especially with the formation of capitalism. In the last half of the 20th century this has been especially highlighted due to the increase of woman entering the labor market. This aroused the need for legislation for equal opportunity for both sex's to be passed in 1975. It stated that discrimination of a person's sex whether male or female was unlawful in employment, union membership, education, provision of goods, services, advertisements.
Analysis on gender discrimination reveals that gender plays a discouraging factor in the employment of women. Throughout history men and women have been segregated into two separate sectors of employment "male" and "female." Historically, humans have witnessed various acts of fallacious imperialism that is often imposed upon groups of people based on ethnicity, skin completion and, gender. One without any socially constructed knowledge of gender would pose the question can someone really be denied employment based on gender? The answer when taking in consideration the social and empirical notions that are prevalent in society the answer would unfortunately yes, they can and have been denied historically based on gender. Various acts and interventions in efforts of alleviating the dilemma concerning employment inequalities have included a better labor market and suggestions of educational opportunities were also believed to provide a remedy to the entire crisis.
Women in the workplace felt the change in society. It greatly impacted both their roles at work and their pay. Women demanded an increase in pay and the opportunity to do the same work as men. The first step toward equality in the work place was the Equal Pay Act in 1963. It established equal pay for men and women when performing the same job duties.1 Prior to this act, women were only paid fifty-nine cents for every dollar that men were paid.2 In order to enforce the new law, the Wage Standards Division of the Department of Labor was established. It could bring lawsuits against violations of the act. After the Civil Rights Act of 1964 was passed and became law, Title VII prohibited any discrimination by private employers, employment agencies, and unions based on race, sex, and other grounds. In order to enforce this law, the Equal Employment Opportunity Commission (EEOC) was established.3 At ...
The Equal Pay Act (part of the Fair Labor Standards Act), forbids employers to compensate women differently for jobs that are “substantially equal”, that is, almost identical. Traditionally, women have worked in different occupations than men; these occupations tend to be substantially different, pay less and confer less authority.
Equality for all sounds like a simple concept for everyone to live by, but it seems that even in today’s society around the world women are lacking the equal rights they deserve. Ever since we can remember in our history, women have always received the short end of the stick when it came to their rights. Right to vote, right to a job, right to equal pay, and the list can go on and on. There have been many attempts for women to receive the same rights as men, but not all have been successful. This is especially true in the workforce. The workforce is the main issue when it comes to equal rights for women in today’s society. Women have been mistreated in the working environment and have affected them socially, but throughout all of this there have been attempts to stop it.
Firstly, at the international level, women rights are mainly protected under Universal Declaration of Human Rights 1948. It emphasizes that both men and women have equal rights. In accordance with Article 23(1) of the Universal Declaration of Human Rights 1948, it also has clearly stated that every person has the right to work, has the right to choose the work they prefer, to get fair treatment in the workplace and van get protection against unemployment. Besides that, Article 10 of the Declaration on The Elimination of Discrimination Against Women also has a similar provision calls for equal rights between men and women in the workplace. In Article 10(1)(a) of Declaration on The Elimination of Discrimination Against Women states that regardless
3. Government support: The government has realized the importance of tourism and has proposed a budget of Rs. 540 crore for the development of the industry. The priority is being given to the development of the infrastructure and of new tourist destinations and circuits. The Department of Tourism (DOT) has already started the "Incredible India" campaign for the promotion of tourism in India.
The hotel industry is one of the fastest growing industries in India. The total market size of Indian tourism and hospitality sector stood at US$ 117.7 billion and is expected to touch US$ 418.9 billion by 2022. The foreign direct investment (FDI) inflows in hotel and tourism sector during April 2000 to July 2013
Women can achieve equal pay in the workforce and stop discrimination further, by advancing the Equal Rights Act amendment through Congress. This amendment originated from some aggressive women’s rights activist who began lobbying the Act in 1923, so women could stay protected against discrimination that prevailed in the workplace. The bill passed through
The above challenges can be tackled but we need a sound framework with honest implementation and monitoring mechanism. Firstly we need to understand that the requirements of downtrodden people are entirely different from the middle class or higher class people. In most of the cases the economic condition is too weak as a result all the family members including child are forced in labor work.
Generally, infrastructure is divided into two main parts which involves hard and soft infrastructures. According to UNWTO (United Nations World Trade Organisation), (2011), the enlargement of tourist arrivals, went up by approximately 7% in 2010 to 940 million, has led to increase in the number of new and state-of-the-art hotels, restaurants, airports and other tourist apartments. The rising share of amenities illustrates the improvement of hard infrastructure caused by more tourist number. Other contributions of the industry to the former accessibility of electricity and water, better road systems and transport services are also involved in the related expansion of economic activity (cited in Boz, 2011). Besides that, tourism offers numerous positive impacts to the latter, according to OECD, (2014) “soft infrastructure” can be defined as the creation of events and spaces which shows the spirit and unity of that country’s culture. These forms of infrastructure programmes have been applying to both urban and rural areas in order to make the place more well-known and tourists attractive. For example, in Australia, 2007 several events including the Booktown Festival were held to develop marketing strategies and increase tourist numbers. The results were more satisfactory than expected with place-branding advantages, noticeable rural regeneration, growing tourist numbers and