Summary .Walton made an agreement to collaborate with world’s largest two tech giants Intel and Microsoft in order to introduce their very own branded 6th generation Intel processor-based laptops in their product line for the Bangladeshi customers. They plan to introduce about 20 models of laptops under these four series: Karonda, Passion, Tamarind and WaxJambu with a price range from BDT 29,500 to BDT 95,500. The customers would be able to easily buy Walton’s brand new laptops on 12-month EMI and also enjoy the benefit of one year after sales service absolutely free. Analysis: This strategic move by Walton is a promising one for the following reasons: Leveraging Walton’s Brand Image: Walton Bangladesh is one of the largest conglomerates …show more content…
They have already succeeded in building a strong position in the android market with their relatively affordable android smart phones against other established brands. With the brand equity they have right now, they are seeing this as an opportunity to extend their portfolio by including affordable high quality laptops for the Bangladeshi price sensitive customers who are not being able to purchase laptops because of high price. Competitive advantage: By partnering with two of the biggest tech giants Intel and Microsoft, Walton will have a technological competitive advantage over other competitors. Walton will be mainly targeting the bottom layer of the market segment by pricing the laptops comparatively lower than its competitors and will offer genuine OS from Microsoft. This might prove as good value proposition for the potential customer. Also, Walton has established distribution channel all over Bangladesh which will help them to reach the potential customers …show more content…
They have brought the required technology from Europe for the purpose of establishing a motherboard manufacturing unit at the Walton Micro-Tech Corporation which is situated at Chandra in Gazipur. They have also brought these two technologies called SMT (Surface Mounting Technology) and AI (Auto Insertion) technology in their factory from Japan. According to SM Rezaul Alam, director of Walton Group, they are going to introduce laptops that are of international standard in the local ICT market at a comparatively affordable rate against other branded laptops. He also added that they have a motherboard like high-tech hardware manufacturing plant currently under construction and when finished this will help Walton to supply laptops in the local market at about 50 percent lower price than the other competing brands. (The Finance Today,
In the future our firm could offer, the facility to make computers to consumers tastes, needs and budget. This is what the Gate Way Computer Company, which was very successful.
Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this market. PC's have very low physical uniqueness and are made of standard components that require very little expertise to assemble.
...market share, Intel progressively reduced licensee and developed process and manufacturing infrastructure to manufacture chips by itself. Thus, it contained the “profit pool” in its value chain. Thereafter, successful tie-ups with ‘horizontal’ complementors like Compaq 7 Microsoft led to wrecking of IBM’s hegemony. With established leadership in microprocessor industry, Intel strategically started ‘Intel Inside’ and ‘Runs better on Pentium processor’ programs to improve brand recognition. As more and more end-customers identified Intel and microprocessor as the most important component in a PC, Intel could now command higher power and bargaining position with OEM and software manufacturers. This ensures demand-side control.
To meet and respond to its customers needs, IBM creates, develops and manufactures many of the worlds most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. Indeed, IBM has various product lines and services a few of which are: the Personal Computer that was first created in 1981, AS/400 business system, RS/6000 family of workstations and server systems, S/390 enterprise server, groundbreaking ThinkPad notebook computer; the award-winning IBM Netfinity and finally, PC Servers. It is an important supplier of hard disks, random access memories, and liquid crystal monitors.
Speaking about the business model of Dell, it has ability to remain on the higher end of the scale for a particular time period. Dell has business model, which primarily focuses on direct selling line of attack. It in a straight line supplies the PCs to the regulars. It does not believe in intermediary, retailers for the business practices. Undeniably, this gives them an edge to serve customer well. Nevertheless, it understood the importance of retailers and start offering products on the premises of retailers, such as Wal-Mart, Sam’s Club and so on. Next, Dell administration is certain of the exclusive business of PCs. As time goes on, however, observing the
In 1984, the same year that Compaq introduced a PC that included Intel’s new and more powerful 80386 class of microprocessors, beating IBM to market and Michael Dell began building IBM compatible computers in his college dormitory, Lenovo was form as a shop in a small concrete bungalow in Beijing with a mandate to commercialize the Academy’s research and use the proceeds to further computer science research.
My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight, useful notebook PCs through its Research & Development (R&D) centre. Hence, it created a want; a New Commercial Notebook PC Compaq Evo Notebook N1015v which packs the power and performance necessary for mobility into a stylish design for only $899(US $). HP also finds out about its customer needs through online feedback forms and survey. Via that, HP was also able to understand that not everyone are able to use their products hence it has created this HP accessibility products which can be accessed by anyone including people with disabilities and age – limitations. Example of such product under the PSG industry is the Mobile Speak Pocket which was specially made for the visually impaired people. ( Refer To Exhibit 1a – 1c )
Dell Inc. has realized that the most efficient path to the customer is through a direct relationship, with no intermediaries to add confusion and cost. With the power of their direct model and their team of talented people, they are able to provide to their customers high-quality, relevant technology, customized systems, superior service and support, and products and services that are easy to buy and use. HISTORICAL REPORT Dell Inc, was founded as “PC’s Limited” in 1984 by Michael Dell, while still a student at the University of Texas at Austin, with just $1000. From Michael Dell's off-campus dorm room at Dobie Center, the startup aims to sell IBM-compatible computers built from stock components. Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PC's Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs.
Based on the MPI developed by the Michigan State University Center, there are eight different dimensions that assist companies to compare, potential markets and help them to make better decisions. Those dimensions are: Market size, Market Intensity, Market Grown Rate, Market Consumption Capacity, commercial infrastructure, Market Receptivity, Economic Freedom and Country Risk. These dimensions are measured based on indicators explained above. In my opinion, Electricity Consumption, Private Consumption as a percentage of GDP and consumer expenditure indicators, Income Share of Middle-Class, households with Internet access, number of PCs will provide an idea on how a country perceives and invests in technology, Business risk and country risk will provide better understanding and analysis for companies that markets laptops. Finally, the countries that would be ideal for this company to enter are France, Germany, United Kingdom, Japan, Canada and Mexico because of its decent levels of MPI and
1. What is the difference between a. and a. From an economic perspective, is the shift to a free trade regime in the textile industry good for Bangladesh? The shift to a free trade regime in the textile industry was good for Bangladesh. Bangladesh prospered when other economies weren't doing so well. The textile industry greatly increased, causing it to become a major reason as to why the economy has continued to increase.
Dell Computer have recently announced changes to their business strategy and supporting supply chain. They will no longer focus on a made to order direct sales model for their personal computers. Nor will they continue to refine their renowned supply chain model that supported their sales model. Instead, they will be looking to produce personal computers with fixed configurations at lower prices. This essay looks at why Dell have changed their strategy, and then considers the customer value proposition of the new strategy, as well as lessons that other organisations can learn from the Dell experience.
Optimum performance, superior technologies and reliable service are the characteristics of our computer product lines. We carry the leading brands of Personal Computers, Laptops & Notebooks loaded with licensed software and Clone Computers using the latest computer technology that comes with 1 year warranty in cash and easy installment packages of up to 1 year, user friendly designs and superb service anytime and anywhere in the Philippines.
Bangladesh is one of the world 's most densely populated countries, with its people crammed into a delta of rivers that empties into the Bay of Bengal (BBC, 2015). Poverty is widespread, where many people suffer from malnutrition especially in the rural areas. The structural failure of the Rana Plaza collapse, an eight-story commercial building, occurred on 24 April 2013 in the Savar Upazila of Dhaka, Bangladesh. This resulted in 1,137 confirmed dead at Rana Plaza, and over a year later 200 are still missing (Institute for Global Labour and Human Rights, 2015). The building, Rana Plaza, was owned by Sohel Rana, whom illegally extended the six-storey building, into a nine-storey factory complex.
Despite being one of the most density-populated countries in the world, Bangladesh has a lot to offer its people and the world. The people of Bangladesh live in a contestant shift between drought and flooding. Through these hardships, Bangladesh still produces a large number of exports as well as local products and produce. The government of Bangladesh has two heads of office, the head of state and the head of the government. There are three major branches of military, Army, Air force, and Navy. Bangladesh has an impressive track record of growth and development aspiring to be a middle-class country within the near future. The people of Bangladesh continue to peruse a better way of life no matter the hardships that befall them. Be it flooding in the south, drought in the north or hard economic time Bangladesh continues to thrive.
We often dream of owning the best computers in the world. However, various options from the wide range of manufacturers tend to make it difficult to do a selection. Therefore, picking a reliable model that is stupendous is inevitable; a computer that even after four years, it will still be outstanding. Knowing the chances of its success is fundamental. This means that a good machine should break less often. Additionally, a company that has a great technical support, which helps a computer owner to receive timely and reliable customer support services. What is ignored are the outliers. There are companies that have had awful record of accomplishment of crappy and extremely expensive computers. One must ensure they purchase from established and genuine dealers.