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Operations and Quality review of coca cola
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Task 1 – Using Charles Handy’s Transformation process, explain how the transformation process can be applied to Coca Cola, and evaluate the interrelationship between the different processes and functions of the organisation. Charles Handy’s Transformation Process Production - There are many steps which need to be completed in order to produce a successful product and those consist of first making sure that the water is clean and this means sterilising the water. Once that has been done the sugar is added to make it a syrup and the mixture is mixed in with carbon dioxide to create fizz. After that the mixture is poured into the clean bottles by automated machines and they are sealed straight away. They will then be labelled and will …show more content…
The management at Coca Cola looks really strong because they don’t just have one or two people in the leadership, they have several and this is very beneficial for them because the more people they have the more ideas they can come up with and them ideas have made them really successful. Employees always relay on management and an example of this can be a chef and waiter. The waiter takes the order and tell the chef and the chef makes the wrong order. The waiter will be shouted at but its not the waiters fault because the chef made it. How important are all the functional areas at coca cola? http://www.justanswer.com/business-finance-homework/68xk6-explain-detail-importance-organization-s-functional.html The key functional area in Coca Cola is production because without it everything is irrelevant. Task 2 – Design a process map for Coca Cola for checking quality of the product. Justify how your map will help ensure a high level of quality for the Coca Cola, and explain why having a high level of quality is such an important objective for Coca …show more content…
Then they are taken by trucks to the stores where customers are able to try / buy the products and enjoy them. Task 3 – Examine the quality output at Coca Cola, how can the organisation judge if the quality is at an acceptable standard once it has left the production line. You will need to explain how quality, mentoring and the control is carried out. As shown in the video (Quality Control of Bottled Drinks, 2014) that there are many different ways quality can be checked and they are to check the acidity, the height of the bottle, make sure that the screw is tightened properly and this has also been explained in the page above. Coca Cola want to make sure that every single product they produce is of the best possible quality for their customers. Quality can be checked once it has left the production line because most companies will keep a sample for the lifetime of the product so if their appears to be a fault, the company can request for the product to come back and they will be able to send out new one. This is unlikely to happen because they are a successful company worldwide and they don’t want to go down for the quality of their
The process of manufacturing follows strict protocols in accordance to the company’s formula or recipe. The first step is purifying the water. This removes bacteria, organic matter, and impurities that could degrade the taste and the color. Filtering, sterilizing, and dechlorinating the water is the next step. The water is then pumped into storage tanks. This is when the sugar and flavoring are added. Finally the beverage is carbonated and
One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the human resource department of Coca-Cola.
On May 8, 1886, pharmacist John Stith Pemberton stirred up fragrant caramel-coloured syrup in a three legged brass kettle. He carried a jug of his new formulation to the Jacobs's Pharmacy, Atlanta. On the following day, the new product debuted as a soda fountain drink for five cents a glass. By accident or by design, carbonated water was mixed with the syrup which has created the world's most popular drink.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
... objects and customer regions. Do making a clear differentiation image between its soft drinks and bottled water. Because the consumers may believe that bottled water of Nestle sounds healthier than Coca-Cola brand since Nestle tend to emphasize their image on healthy food products. Then do market test for new taste, new packaging, or new innovation according to each regions, and especially for Europe, the company should launch the new one to replace Dasani image in order to seize their market shares. They may renew all nutrients and packaging. Finally Coca-Cola should continue its joint ventures with the regional companies in order to protect their products from barriers to entry both international trade restrictions and distribution channels. Furthermore, joint venture with local brand is a long term contract guarantee to make it easier for HOD to a specific region.
While preparing the case, you should start by carefully characterizing the carbonated soft drink industry. To do this, clearly specify Coke and Pepsi’s market in the value chain of the industry, their main suppliers and main buyers.
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
The major ethical issue face by Coca Cola in recent year was concerning sale of hazardous product which affected the health of few consumers including school children. This incident took place in Belgium where Coca Cola beverages found themselves in middle of an accusation of selling poorly processed batch of carbonated drinks which made initially 10 people ill and later the number swelled to 100 which also included school children. This was a contamination scare incident that took place in June 1999. This damaged Coca Cola customer base harming their confidence in the product as it was relating to the production and sale of hazardous product. Two main problems that were identified by the company relating to their production and distribution were ‘‘Off-quality’’ carbon dioxide that affected the taste and odor of some bottled drinks, and an offensive unusual odor on the outside of some canned drinks which were later identified as sulphur odor. This odor has an increasing intensity when the cans were placed in vending machines to sell.
During Goizueta’s management term, Coke is already a large, mature company in the formalization stage of its life cycle and in the international stage of global development. The organization’s official goal is to dominate the global beverage market and maintain its market leadership position over Pepsi and other competitors. Its primary operative goals are productivity, efficiency and profit. Coke is a highly formalized, centralized organization with a clear hierarchy of authority and a mechanistic management process. Employees believe in the supremacy of the product, and the company’s rigid, heavy-handed culture helps maintain control and drive aggressive marketing and expansion plans. Given the steady consumer demand and low uncertainty created by the simple/stable environmental dimensions, the vertical structure is appropriate because it provides management with high degree of efficiency and control. Coke’s effectiveness is a result of the synergistic fit between its structural and contextual dimensions.
The Coca-Cola Company was founded in 1892. Since its inception, the organization has seen a steady increase in its market share over the years, and to this day has operations in over 200 countries worldwide. To achieve such success in its competitive market, Coca-Cola has employed sound strategies that have helped it become among the leaders in its industry. The Coca-Cola Company utilizes Market Based Management (MBM) techniques as well as Value Driven Management (VDM) techniques within the organization and in its market to help the firm sustain its stronghold of the market.
The success at Coca Cola is due to their laissez-faire culture and culture is important because it can affect many people and things to do with the business. If the culture of the business is not clear, it can affect the presence and punctuality. This means that if Coca Cola had a firm and unfriendly culture it could result in their staff not
Coca-Cola started out small in Atlanta, once as a Candler started the Coca-Cola company he " begun an active and innovative marketing campaign that spurred the wide distribution of Coke across the United States." Once he had this going he had to strategically plan on how to bottle his soft drink and get it ready for shipping. Once the product was bottled he had to plan on how his product would be distributed. "In 1899 the Coca-Cola company first signed a bottling contract, As a Candler did not believe bottling would be successful and sold the bottling rights to Benjamin Thomas and Joseph Whitehead." They successfully bottled the Coca-Cola product. Now that bottling and shipping the product wasn't the issue, Coca-Cola was shipped throughout the Un...
This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging
By Altering Strategic Choices Coca Cola is enclosed with a number of strong points that can expand upon as the company changes their strategic choices. A few of the strengths to concentrate on is maintaining a predominant market share and prevalent supply of drinks. Another strength is a strong marketing and advertising plan, customer loyalty, and negotiating power amongst others. Coca-Cola’s strategic options have boundaries that revolves throughout its present status in the market.
In Section 3.4, the text discusses the “Top 5 Challenge Trends” and “Top 5 Solution Trends.” Select one challenge and one solution trend which you believe is most applicable to Coke’s situation today.