Coca Cola Supply Chain Network Case Study

A supply chain network is the sequence of processes that are entailed in the production and distribution of goods. In the modern business environment, companies are relying on their strategic supply networks to deliver their products to the potential clients’ place of convenience. Before organizations focus on supply chain management, the business leaders have one main task of determining what the entire chain encompasses. A clear definition of the required supply mechanisms enables companies to have their goods delivered to the customers in good time, and in good shape. A supply network usually requires a multiplicity of relationships as well as numerous paths through which both information and products can travel. In this case, a supply

The management team understands that lack of cooperation between suppliers, manufacturers, retailers, or even wholesalers makes it impossible to satisfy the needs of the customers. As such, the company ascertains that all the supply network partners have access to the products all through to ensure that they meet the customers’ demands. Being ranked position 6 out of the best supply chain operations globally is not a light achievement. The company is thus concerned about enhancing the utmost professionalism in operations to achieve competitive advantage. The supply network executives in Coca-Cola carefully nurtures effective supplier relationships to create an operational and sustainable model. It is clear that a faulty supply network hinders a company’s economic growth and development hence the need to utilize proper mechanisms. The evident success of Coca-Cola’s supply chain concept arises from the company’s ability to satisfy the competition priorities as well as stakeholders on a continuous basis. The existence of conflicting objectives in the supply network requires proper intervention mechanisms. To evade this complication, the Coca-Cola supply network management concentrates on empowering the purchasing department. This department maintains steady and large quantities of beverage products to assure the company of flexible delivery

For a long time, Coca-Cola’s supply network has been characterized as outdated compared to the improved product supply mechanisms being applied by other well-performing companies. The prolonged use of an outdated supply chain ended up interfering with the company’s efforts to achieve growth and development. Recently, the company saw the necessity of improving its supply network operations to guard its market share against competitors. The modern business environment is dynamic and complex hence the need for proper product networks. Coca-Cola’s management failed to engage in a continuous upgrading of their supply system hence losing huge volumes of