Strategic Strategy Of Coca Cola

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revenue from the existing consumers by buying their products (Böhm, 2009). Supply Chain Development As we talked about earlier, Coca Cola is the biggest supply franchise in the world. Supply chain can boost the organization cost and operation. The business can have developments in these areas to improve their differentiation plan. Threats Raw Material Sourcing H2O is a raw material that is important in the making of Coca Cola products. The drawback of the business is the alleged use of pesticides or the large use of water. A Shortage in water sources is one risks that the business is encountering today. This occurs because of global warm up around the globe that carries out the results to the water shortage. By Altering Strategic Choices Coca Cola is enclosed with a number of strong points that can expand upon as the company changes their strategic choices. A few of the strengths to concentrate on is maintaining a predominant market share and prevalent supply of drinks. Another strength is a strong marketing and advertising plan, customer loyalty, and negotiating power amongst others. Coca-Cola’s strategic options have boundaries that revolves throughout its present status in the market. Altering the …show more content…

With this information put into exercise, it is debatable that the business wants to benefit from environmental circumstances as it reduces numerous threats like water shortage in its attempts to change strategic preferences (Hill & Jones, 2014). It is obvious that there is a growth in drinking of bottled water, which gives an opportunity that the company can benefit from the process of altering its strategic plans. The Coca-Cola Vision and Mission is Influenced by Strategic

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