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Smart technology hotel
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Originally, it comes from the notion of ‘smarter planet’ which provided by IBM in 2008(IBM, 2008). Then the concept of ‘smart’ has been adapted in different countries with several industries. For instance, the smart country, smart city, smart travel agency, smart information platform, and smart hotel, etc.
According to China National Tourism Administration(2013), intelligent hotel is the hotel which integrates with computer technology, communication technology, controlling technology, committing to provide a better quality of service experience. Decreasing the labor and energy cost by using intelligent facilities, improving informative experience, forming humanization environment to build a hotel which has the reasonable invest, considerate safety, conservative energy, comfortable and efficient services. And according to the Beijing tourism administration(2014), Smart hotel is using the new technologies such as IOT(internet of things), cloud computing, internet, information intelligent terminal, through the automatic sensing, timely delivery, database dining analysis of the travel information in the hotel to achieve the electronic, informative, intelligent of catering, accommodation, traveling, sightseeing, shopping, entertainment to
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For example, most of the hotels could use the smart phone to check in(i.e., Hilton, Accor, Starwood, etc.). Besides, Aloft and Element also has the Botlr robot which is a technological robot that could deliver certain services for the customers. What’s more, Marriott improves its mobile app with a new chat and request feature in Asia Pacific and Accor Hotels signed a major global Smart TV deal with Samsung to catch the pace of smart.
Not only western hotels introduce these new technology, but also Chinese hotels. Although the application of the new technology is late in China comparing with western hotels, it rapidly develops in most of Chinese
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...
whereby the “history” of a customer of any one hotel can be accessed. by any other hotel so that preferences are immediately responded to. even if it is the customer’s first use of a new hotel. When this is in place, a customer of Mandarin Oriental, Hong Kong who prefers a particular type of beverage will find it waiting for him upon arrival. at The Oriental, Bangkok.
The overall industry saw a strong boom rate from 2010-2014. The global hotels & motels industry had total revenues of $677.1bn in 2014, representing a compound annual growth rate (CAGR) of 4.6% between 2010 and 2014. In comparison, the Asia-Pacific and US industries grew with CAGRs of 6.6% and 5% respectively, over the same period, to reach respective values of $163.7bn and $166.2bn in 2014(Global Hotels & Motels 7). The reason for this growth is due to the Asia-Pacific Region and Americas. The US alone with its world’s largest hotels/market has conquered net value growth, while China has literally doubled the revenue in the same time span. The leisure segment
As there is difference in service between a 5 star and a 3 star hotel, discuss the accommodation and front office services for these two different hotels.
At least 5 years of the hotel data should be collected in a data warehouse or a data mart. All the old data should be entered into the system and based on ETL (Entry- Transform – Load) method should be loaded into the Data warehouse. If the hotel is not able to provide the historical data then the general data can collected by surveying potential customers, employees and hotel management staff. Mining the large amounts of transaction data allows each restaurant to improve its operations management and product
Whitla, P., Walters, P., Davies, H. 2007, Global strategies in the international hotel industry, Hospitality Management, vol. 26, pp. 777–792.
Hospitality is the relation between the guest and host, or the act or the practice of being hospitable. This includes the reception, entertainment and generally looking after the guests, visitors or strangers. The word hospitality is derived from the Latin hospes which means “host”, “guest”, or “stranger”. Hospes is formed from hostis which means stranger. Today in many areas hospitality has developed in various ways, no two ways of hospitality are the same such as in India the term atithi devo bhava is used and guest is considered god like and we are told to respect them as such by touching their feet, in other countries such as the western people prefer a handshake and hospitality is more formal. This is one of the few industries that are directly involved with serving its customers in many significant areas for their wellness that are eating, drinking and sleeping which are some of the most important needs of an individual that a hospitality professional looks after, these are basic things we can provide but the times are changing we are in the 21st century now and the hospitality industry has as any industry been heavily impacted by it. Technology today has completely changed the industry which is why it is important to see which sectors have been affected, where many things have been changed and a new generation of professionals has emerged, which understands it and continues to expand it. This project has given me a new insight into the types of technology that are emerging to improve not only the experience of the guest but also the employees in this industry and their employers. This is why I have chosen five technologies which vary in functioning and development the technologies are Global Positioning Sys...
At present we are facing many problems in our cities such as structural health of building, waste management, air and noise pollution, energy consumption and traffic congestion. Our project is to monitor these problems and provide a solution. By using an IOT, monitoring becomes quite easy as from anywhere we can monitor it. In our project, we will work on problems of waste management, air and noise pollution, street lighting and make a city “The Smart City”.
The customer is the most important for the marketer in order to sell the products in the market. With SmartThings decision making process is determined by the wants or needs of the customers and also about the behavior and service of marketer. In the issue of SmartThings, marketers try to segment markets in ways that may help them to guide and manage relationships with targeted customers. The target segment reflects the cognitive consumer and also the emotional consumer. SmartThings customers inputs are influenced by the factors of the marketing mix activities. Product and Promotion go hand and hand in the influence of decision making process of SmartThings. SmartThings are trying to have a direct attempt to reach, inform and persuade consumers to buy and use the product. The inputs to the consumers’s decision-making process take the form of specific marking mix strategies that consists of the product itself; mass-media advertising, direct marketing, personal selling, and other efforts. In the target segment it is likely to occur that the consumer is faced with the “problem” of recognizing if it is truly a need. With a product such as SmartThings, consumers are in a dilemma with the actual state of the product and the desired state of the products. For example, if the Hub with SmartThings doesn’t connect correctly with your smart phone that would a problem with the product that fails to perform satisfactorily. In contrast, if the consumer is looking new trendy products may trigger the decision process. SmartThings message is turning your home into a Smart House in other to make a living better. The segment of making individuals who are looking for convenient security for their house and family, the message is focused on the expec...
To start with this concept, we need to have a knowledge of a few basic things like what is a smart city, how and which technologies are put in to use for its planning and management like big data or IoT.
The frontal office of large hotels mostly uses a computerized system to manage the guest information and pass it to other departments in the hotel. The frontal office is made up of a team of people with each person having various responsibilities in handling the guests. For the small hotels front office, the reception desk may not be computerized and mostly the reception area handles all the guest information and also carries out other tasks such as showing guest to their rooms. In general the small hotels do not have a team of people or at times has very few people in handling the guests. (Bardi, 2006)