Case Study Of Paul Berney-Mcordis

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Paul Berney - mCordis
LinkedIn: https://www.linkedin.com/in/paulberney
Website: http://www.mcordis.com
In his third year speaking at the GET SOCIAL conference, connective marketer, Paul Berney, spoke to us about the importance of connected marketing in today's business world. Berney is a connective marketer with mCordis.
According to mCordis, their aim is "to meet the clear need to fill the knowledge gap that exists around making a success of technology in the marketplace. On one side, we see marketers overwhelmed by the size, scope and pace of technological change and on the other side technology enabling companies struggling to get marketers to understand what they do. mCordis uses a combination of education and advisory services to bring …show more content…

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Marketers must ensure that the product being sold is what the customer actually wants or desires. "It's not about what we want to sell, it's about what people want to buy". The focus is on market orientation rather than product orientation.
3. Remove barriers to entry
Recognise that nobody likes complexity so it is recommended to make it as easy as possible for customers to conduct their business. By including product personalisation, it allows the customer to fully engage with the product. “Make it as easy as possible to do business with you, because no one likes complexity”.
4. Be of service
When brain storming for product change and marketing strategies, think about how you could use the data you are collecting to help the customer.
Example: Amazon has installed 8 new personalisation options in the product search bar to improve speed of finding a product for the customer. Personalisation features include product department, colour, customer review, etc.
Personally, I find “connective marketing” a fascinating technique because it is so different to traditional methods of marketing. Companies and firms must be aware of and engage with this latest phenomenon if they wish to retain current customers and attract new ones to maintain and/or grow their profit margins. No business can afford to be left

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