Case Study Of Nestle

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Nestlé is the world’s leading nutrition, health and wellness company. Their company mission is to enhance the quality of consumer’s lives by offering tastier and healthier food and beverages. They also encourage a healthy lifestyle through their corporate proposition of ‘Good Food, Good Life’(Nestle, 2014). Nestle was founded by Henri NESTLÉ in 1866, is a food and beverage industry with headquarter in Switzerland. Today, NESTLÉ had more than 500 sub-companies in 80 countries (Nestle, 1866).
Nestle is investing for the future to ensure the financial and environmental sustainability of their actions and operations (Nestle, 2014). Nestle’s aim is to meet today’s needs without compromising the ability of future generations to meet their needs, and to do so in a way which will ensure profitable growth year after year and a high level of returns for their shareholders and society at large over the long-term(Nestle, 2014).
Nestlé’s consumers have developed higher expectations of the products over the years. Consumerism has grown tremendously whereby consumers want accurate, up-to-date and useful information about the products they buy. We will now see how Nestlé exercises it’s corporate responsibility to meet their consumer’s needs and demands.

2.0 Content
2.1 Describe what is meant by market orientation.
Market orientation is one of the marketing strategies used by a company to attract consumers. Market orientation can be defined as the “focus of discovering and meeting the need and desires of its consumers through its product mix” : (Investopedia, 2010). Market orientation works in reverse as it attempts to tailor products to meet the demands of the customer (Investopedia, 2010). It can also be though as a coordinated mark...

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... because Ben and Jerry not only produce good tasting ice cream but find a way to take care of the environment while making ice cream. They minimize waste of resources and they also reduce environmental liabilities. Ben and Jerry has clearly shown that a business integrate environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

Conclusion
To conclude, we can say that Nestle is an ethical company that sets its rules by social and environmental friendly business principles. By being a market oriented business, Nestle uses its business principles to satisfy the demands of the consumer. Nestle’s communication skills with ther consumers also ensures long term commitment of consumers towards the company. Other companies should also try and adapt Nestle’s principles to increase market share and profitability.

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