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Case analysis of ben and jerry case study
Ben & Jerry's case study strategy
Ben & Jerry's case study strategy
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Ben & Jerry's Case Study Company History Ben Cohen and Jerry Greenfield founded Ben & Jerry's Homemade Ice Cream in 1978. Over the years, Ben & Jerry's evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering 75,000 shares at $10.50 per share exclusively to Vermont residents, so that they may help those who first supported the company; Ben and Jerry's wanted residents to profit from their venture as well. In addition, steady growth and a widely recognized brand name helped Ben and Jerry's obtain 45 percent of the premium ice-cream market, yet the company stock price remained stagnant at $21 a share for several years. Key Management Ben Cohen and Jerry Greenfield, the founders of Ben and Jerry's, gave the firm a very specific spirit. While the majority of corporate managers were under constant pressure to meet their shareholders' demands, Ben and Jerry were quite the opposite, frowning upon traditional business biases based on short-term interests and large profits. Initially, their quick business growth frightened them, as they both thought about severing ties with the fast growing company. However, what was supposed to be a threat to their ideals turned out to be a way to strengthen their campaign for social change. It was through their social ideals that they introduced "caring capitalism", a philosophy which spread throughout a host of educational, environmental and social events. The founders did not place emphasis on cash, equipment and inventories; the "tangible assets" of the firm. Instead, the... ... middle of paper ... ... firm can attract qualified management without causing an influx in operational costs (wages), if portions of employee compensation were to be replaced with stock options; adjusting options with company performance. If accomplished in this manner, every employee would be concerned with how well the company was doing financially. I also recommend that Chuck Lacy find non-financial arguments and data which justify the recruitment of top managers in the marketing and production departments. In addition, Ben & Jerry's could counter employee turnover by establishing new techniques in the recruitment and interview processes to detect candidates who do not share values consistent with those of Ben & Jerry's. Bibliography Theroux, John. "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive" Published 06/30/1998, Harvard Business School Publishing.
The Wendy’s corporation and Bob Evans Farms are both restaurant companies based out of Ohio. Wendy’s was founded in 1969 and now has over 6,000 restaurants worldwide. On the other hand, Bob Evans has over 600 stores located solely within the United States. Both of these companies will be evaluated in terms of their financial ratios. In order to compare the financial success between the two companies we looked at their 2014 year-end 10-k reports.
Each organization big or small has its own values, ways of doing things and assumption that it operates in. The principles and ethics that exist in each of these companies are the baseline through which the company operates its affairs. This is what can be called as that organization’s culture. The culture in existence has an impact on the productivity, effectiveness and efficiency (Keyton, 2011). The basis of setting the most appropriate culture of a company is not only to move or increase the profitability but also to make the stakeholders happy and satisfied. One aspect of that is the employee or the human resource the firm who put their expertise in the firm and add a bit of creativity and innovativeness to move the products. Chick-Fil-A operates in a competitive industry thus it requires all the stakeholders.
Publix Super Markets, Inc. is a Florida-based grocery chain that has flourished since its inception in 1930. The first store opened in Winter Haven, Florida and to this day Publix has expanded to well over 1,000 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The supermarket chain now boasts over $25 billion in sales annually (Mujtaba and Johnson, 2012). To withstand the test of time and develop such a stronghold on the market, Publix has excelled in its global business community or macroenvironment, as well as its market environment or microenvironment.
From the given document it can be inferred that Albertsons has a good financial backing. It is mentioned that the company has invested half a billion dollars for technological advancements and also they are into the drug retail market which is more profitable over groceries.
Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers’ losses. This helped protect the family farmers who supplied the milk for Ben and Jerry’s ice cream.
Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must also take into consideration that the additional business units will not hinder the profitability of the existing business units.
However, with some management staying on board, there is a possibility for compromise between the companies, in regards to social contribution (see Social Donation. Excel). If Ben & Jerry’s would lower the percentage of contribution from 7.5% to 5% or lower the amount of donation would have been less than $500,000 in 1999. A compromise in this regard, would benefit Unilever in keeping more profits in house, and help Ben & Jerry’s maintain their reputation of a social
Whole Foods Market (WFM) was founded in 1980 as a single local grocery store by John Mackey for natural and health foods. By 1991, WFM had 10 up-and-running stores with revenues of about $92.5 million in United States Dollars (USD), and a net income of about $1.6 million in USD. In 1992 WFM became a publicly traded company with its stock trading on the NASDAQ. By 2006 Whole Foods Market had progressed into the world’s largest retail chain of natural and organic foods supermarket. As of September 2007 WFM has 276 stores up-and-running. 263 of the stores are located throughout 37 of the U.S. and the District of Columbia. 7 of the stores are in Canada and 6 in the U.K.
Although Susan’s plan to “just do what her competitors are doing” (Nelson Education, 2013) may have not been the best approach to follow, it is in The Fit Stop’s best interest to match their compensation policy to those business’s similar to them. There is no need for The Fit Stop to lead with the best compensation options around, but lagging with the compensation could repel employees and could push them towards working for a competitor.
Social responsibility allows for the market system to be centrally controlled by forcing shareholders to unwillingly contribute to social responsibility. While this idea of social responsibility may help companies in the short run, it will ultimately hurt them in the long run. Each person has their own values and responsibilities and “society is a collection of individuals and of the various groups they voluntarily form” (55). Businesses, as Friedman understands, are separate from this society since individuals are the only ones who can hold values and responsibilities. Subsequently, businesses are freed of the need to embed social responsibility into their practices and should focus only on creating the largest profit possible for their shareholders
OPPORTUNITIES: McDonalds has many opportunities to change its look, menu, and customer service. McDonald’s started building newer building incorporating the arch, along with more modern furnishings. The menu has changed by adding more breakfast items and introducing the McCafe in certain areas.
For years now Pizza Hut, Inc. has been the leader of the pizza industry. We have been privileged to have had the opportunity to perform research on advancements we can make to maintain this reputation. Based upon our Economic Analysis we have decided to not launch the BIGFOOT pizza. The following gives a detailed analysis, offers alternatives to improving the Pizza Hut experience, and gives reasons why we came to this conclusion.
In 1926, they purchased a controlling interest in Safeway, which was their most paramount financial investment for the firm because it transformed a minuscule grocery store chain into the third most astronomically immense grocery store chain by the early 1930s (Edwin Perkins, 1999, p. 238). Furthermore Merrill, Lynch & Co. made prosperous investments in the companies’ early history. The company, founded themselves on five ethical concepts such as client focus, respect for the individual, teamwork, responsible citizenship, and integrity (Anne Szustek, 2014). Throughout the 1930s, Fenner & Beane was consistently the second most exceedingly immense securities firm in the U.S. the fused firm, which became the clear bellwether in securities brokerage in the U.S., was renamed Merrill Lynch, Perforate, Fenner & Beane (Wigmore, 1985, p.238). By March of 1958, the firm had become a Big Board member of the New York Stock
...the agents to be the gatekeepers for keeping the corporation alive. While some of Dr. Friedman’s opinions came across bold and harsh, ultimately I feel that he presents a strong case for developing a profit-motivated company that does not treat its stockholders inappropriately.
In 2011 PepsiCo announced the launch of their Social Vending System. This system featured a full touch interactive screen. A consumer can select a beverage and enter the reciepent's name, mobile number, and personalized message and gift it with a video. PepsiCo uses technology to their advantage for global implementation.The company uses media sites in multiple was as advertisement and marketing tools.