How Technology Has Impact Digital Marketing

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Recommended: Technology has transformed the way marketing

Marketing techniques continue to expand and reach new potential parallel with technological changes of the modern world. Emphasis on faster and larger data sharing networks provide open framework for vast possibilities in the field of marketing. Not only do companies have the ability to reach out to people all across the globe but it happens without hesitation due to more powerful, creative, and personal means of communication.
Eric Hammis, author of How Wearable Technology Will Impact Digital Marketing, and Jeffrey A. Rayport, author of Will Programmatic Advertising Be the Future of Marketing?, offer great insight into understanding how marketing is and will further be effected by growing technology. Presenting new ideas and radical change in this industry gives companies the ability to induce much more advanced and renowned ways of marketing.
Eric Hammis, writing for the Business2Community website, shares his thoughts about wearable technology having a strong impact in how marketing and branding are continuously expanding. Hammis states that “With wearable technologies, marketers...

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