Case Study Of Panera

907 Words2 Pages
bulb-icon

Recommended: Panera bread strategic objectives

Current Situation:

Louis Kane and Ron Saich founded Au Bon Pain company in 1981, which was a small bakery café. In 1993 they opened up 20 more stores and purchased St. Louis Bread company. They then conducted research and saw a need for a quick, quality dining for something fresh and fast. After concluding this they saw and increase in sales as much as 75% and then they renamed more than 100 stores Panera Bread. In 1998 Ron Saich sold Au Bon Pain brand for 73 million.

The concept behind Panera was to provide premium specialty bakery and café experience to urban workers and suburban dwellers. Panera has a distinctive menu; signature café design, inviting ambience, operating systems, and unit location strategy allow them to compete successfully.

Panera’s mission statement is “Panera Cares community cafes exist to feed each and every person who walks through our doors with dignity regardless of their means.”

One of Panera’s core competencies in the company is the unique place in artisan foods. For instance their menu is attractive to the eye and appealing and they offer a variety of meals offerings and fresh breads. Unlike their rivals Panera offers high quality ingredients and premium products. Customers feel as if they are at home when dining at Panera, the restaurant gives off a nice ambience feeling.

Panera’s organizational environment plays a role in Panera’s bread culture. The founder Ronald Saich’s had a commitment to having the best bread in America. Some things that were important to him included quality, tradition, specialization, leadership, caring for employees, family, customers, and the community. That is where corporate culture is based.

The organizational objectives for Panera are their managements wants Panera ...

... middle of paper ...

...never want to high because people wont pay or to low because then its hard to raise the price from their on out. Stating the obvious you need to price your food higher than the costs of operations. The price for one meal averages at about $10.
Place- Panera has company owned and franchised bakery cafes. They want to keep expanding and become a nationally known brand.
Promotion- Panera does billboard ad and offers promotional deals. You can also get a Panera card and earn points for every visit. You can earn free drinks and various items.

Implementation
This marketing mix can be implemented by doing surveys. Forming a research team to do studies and find problems and execute solutions.

Control Plan
I think the financial reports should be used to measure if the firm is achieving the goals and plans I forecasted. Also by doing surveys we can measure Panera’s success.

Show More
Related

  • Qdoba Swot Analysis Essay

    504 Words  | 2 Pages

    They have promotional activities to increase how many people come to the restaurant and how many people will come again

    Read More

  • How Panera Solved Its Mosh Pit Problem

    370 Words  | 1 Pages

    The article discusses how Panera Bread had to rethink its service model seven years ago. Customers had to wait in line approximately eight minutes to place an order. Furthermore, ten percent of the time, the orders were incorrect. As a result, the company decided that online ordering was the solution to their problem. In 2012, the organization opened a Panera prototype in Braintree, Massachusetts to test the elements of “Panera 2.0”. “Panera 2.0” consisted of self-order kiosks, delivery, digital ordering and a new practice of bringing food to customers’ tables. Getting the right process took Panera Bread over six years. However, all the time spent and money invested paid off for the company. Panera is now recognized as one of the best-performing chains in the industry. In addition, a quarter of the company sales come from online ordering and customers waiting time to place an order reduced to one minute. In 2016, the company posted its best sales growth in four years, outperforming the industry average by 6.5% points.

    Read More

  • ConAgra's Food Brands Employee Policies

    1580 Words  | 4 Pages

    Don’t feel like cooking tonight or going for carry out, no problem have a Marie Callender’s Turkey Pop Pie or maybe something exotic like P. F. Chang’s Mongolian Style Chicken. No matter what may satisfy your taste buds if it can be found in your freezer or pantry chances are it’s one of ConAgra’s various brands. ConAgra’s Foods brands can be found in most American’s households. With their commitment to provide products that deliver outstanding taste, nutrition and value ConAgra have created ways to improve sustainable business practices and create innovative programs that deliver on their promise of being a leading corporation. By developing organizational structures ConAgra Foods has influenced employee’s to maximize their full potential, develop group cohesiveness, and embrace the inclusion of diversity in the workplace ConAgra is able to provide

    Read More

  • Inventory Turnover Of Panera Bread

    217 Words  | 1 Pages

    With a high turnover, it can mean two things for a company. Panera Bread is either ineffective in

    Read More

  • Experiencing Panera Bread

    854 Words  | 2 Pages

    Receiving steady business and making sure customer’s wants and needs are met in the restaurant world is the only way to ensure a successful business. The environments you experience can affect everything. Panera Bread’s comfortable relaxed environment encourages a happy mood which will lead to people continuing to dine with them. Panera Bread is an excellent restaurant and my overall experience was amazing. I will recommend the restaurant to other with no discretion.

    Read More

  • The Panera Bread Company: A Case Study

    2053 Words  | 5 Pages

    The Panera Bread Company began in 1981 as Au Bon Pain Co., Inc. Founded by Ron Shaich and Louis Kane, the company thrived along the east coast of the United States and internationally throughout the 1980’s and 1990’s and became the dominant operator within the bakery-café category. In the early 1990’s, Saint Louis Bread company, a chain of 20 bakery-cafes were acquired by the Au Bon Pain Co. Following this purchase, the company redesigned the newly acquired company and increased unit volumes by 75%. This new concept was named Panera Bread. Top management chose to sell their previous bakery-café known as Au Bon Pain Co. due to the financial and managerial needs of Panera. In order for Panera to become the success top management visualized all resources needed to become available for Panera. Panera Bread is now the most successful bakery-café in the category in which there are currently 1,777 bakery-cafes in 45 states and in Ontario Canada (Panera Bread).

    Read More

  • Chick Fil A Essay

    1064 Words  | 3 Pages

    Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].

    Read More

  • Monster Beverage Corporation Business Case Study

    1887 Words  | 4 Pages

    The marketing mix, which is basic to any organization, can be considered the ‘controllable’ variables that every business encounters. These controllable variables can be modified based on the uncontrollable variables (external factors found in Environmental Scan) that directly affect business operations. A company focuses on four elements in the marketing mix: Product, Price, Place, and Promotion, which are managed and coordinated through marketing programs in efforts to appeal to their target market. Marketers strive to understand what motivates consumers to purchase certain products. The marketing mix helps to break down some of these questions: What will consumers buy? How much will they spend? Where will they buy? And will they buy again?

    Read More

  • Analysis Of Panera Bread Against Mcdonalds

    734 Words  | 2 Pages

    Panera Bread’s setting has neat and clean tables that allow a person to have a sense of ease when eating their food. There is always an employee responsible for cleaning and ensuring a neat dining area for the costumers. McDonald’s dining area is a burden when children create messes and leave tables unclean by their parents. Many of McDonald’s employees are too busy to be aware of the messes that are in the dining area to actually clean up before another costumer sits down with a meal. McDonald’s condiment section is saturated in ketchup and spilt drinks that create a sticky area, unable to be touched. When other costumers see a dirty area, they are more likely to throw trash or unwanted items that create a bigger mess. Thus, hygiene plays an important key in public restaurants. Proper hygiene allows somewhat a pure environment from bacteria and essentially a safer place to

    Read More

  • Santa Fe Grill Case Study

    859 Words  | 2 Pages

    This allows the company itself to make any further changes to the product, and ensures that they have the best available menu options to cater to the customers as well as compete with their competitor, Jose’s Southwestern Cafe. This is a very important step in the process because if you do not offer menu items that customers enjoy, there is a good chance your business will fall to the

    Read More

  • Yum Brands Case Study

    2147 Words  | 5 Pages

    Goal of Yum! : Yum! always be considered as a preferred restaurant for customers looking for a delicious and balanced option by offering three important things-

    Read More

  • Homeless Cafes

    790 Words  | 2 Pages

    It began with Cafe 458 in Atlanta in 1988, which since has served as a model for similar cafes across the country. Cafe 458 was founded to serve good meals to small groups of homeless individuals, offer a comprehensive array of services, and empower those who eat at the Cafe. Part of its strategy to empower homeless persons is to treat them with dignity-the staff refer to those who eat there as guests, not clients, food is served on real dishes, artwork adorns the walls, and fresh flowers brighten each table. The Cafe serves only 28 guests at a time, all of whom are referred by area social service agencies. To be referred to the Cafe, clients must not be actively using drugs, have no recent history of violence, and have a strong desire to improve their lives. On the average, guests regularly eat at the Cafe for six months before they are able to find employment and/or housing.

    Read More

  • Business Case: Panera Bread Company

    788 Words  | 2 Pages

    The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.

    Read More

  • Using The 4 Ps To Market Ultimate Fighting

    1277 Words  | 3 Pages

    Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.

    Read More

  • Swot Analysis Of A Cafe

    1015 Words  | 3 Pages

    We present best quality of food to the regulars customers with best presentation and excellent way of service.

    Read More

More about Case Study Of Panera

Open Document