Case Study Of Panera

Current Situation:

Louis Kane and Ron Saich founded Au Bon Pain company in 1981, which was a small bakery café. In 1993 they opened up 20 more stores and purchased St. Louis Bread company. They then conducted research and saw a need for a quick, quality dining for something fresh and fast. After concluding this they saw and increase in sales as much as 75% and then they renamed more than 100 stores Panera Bread. In 1998 Ron Saich sold Au Bon Pain brand for 73 million.

The concept behind Panera was to provide premium specialty bakery and café experience to urban workers and suburban dwellers. Panera has a distinctive menu; signature café design, inviting ambience, operating systems, and unit location strategy allow them to compete successfully.

Panera’s mission statement is “Panera Cares community cafes exist to feed each and every person who walks through our doors with dignity regardless of their means.”

One of Panera’s core competencies in the company is the unique place in artisan foods. For instance their menu is attractive to the eye and appealing and they offer a variety of meals offerings and fresh breads. Unlike their rivals Panera offers high quality ingredients and premium products. Customers feel as if they are at home when dining at Panera, the restaurant gives off a nice ambience feeling.

Panera’s organizational environment plays a role in Panera’s bread culture. The founder Ronald Saich’s had a commitment to having the best bread in America. Some things that were important to him included quality, tradition, specialization, leadership, caring for employees, family, customers, and the community. That is where corporate culture is based.

The organizational objectives for Panera are their managements wants Panera ...

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...never want to high because people wont pay or to low because then its hard to raise the price from their on out. Stating the obvious you need to price your food higher than the costs of operations. The price for one meal averages at about $10.

Place- Panera has company owned and franchised bakery cafes. They want to keep expanding and become a nationally known brand.

Promotion- Panera does billboard ad and offers promotional deals. You can also get a Panera card and earn points for every visit. You can earn free drinks and various items.

Implementation

This marketing mix can be implemented by doing surveys. Forming a research team to do studies and find problems and execute solutions.

Control Plan

I think the financial reports should be used to measure if the firm is achieving the goals and plans I forecasted. Also by doing surveys we can measure Panera’s success.