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Effect of brand on consumer behavior
Effect of brand on consumer behavior
Introduction of krispy kreme
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Krispy Kreme doughnuts have been around for approximately seventy-five years. All properly made doughnuts glazed or jelly filled are good and in my opinion they have the best glazed doughnut in the market. Their mission is to “touch and enhance lives through the joy of Krispy Kreme “( http://www.krispykreme.com ). The vision is to “be the worldwide leader in sharing delicious tastes and creating joyful memories” ( http://www.krispykreme.com ).
Mr. Vernon Rudolph purchased a “secret yeast-raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston-Salem, NC, and began selling Krispy Kreme doughnuts to local grocery stores within the community of Winston-Salem NC,” ( http://www.krispykreme.com
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In 1955 the Bowtie is trademarked by Krispy Kreme doughnuts with a green and red coloring. During this time the company came up with an idea to give back to the community while helping others so the fundraising plan began. This has helped churches, schools and other organizations to raise money for a variety of special projects. The money raised has funded scholarship, equipment for churches, student uniforms, special trips and a long list of others in support of the community. This not only helped special projects, but also put the product name and unique glaze doughnut flavor out to the same and different target audience as a company with good character and strong community …show more content…
• Adjusted earnings per share rose to $0.25 per share from $0.24 in the first quarter last year.
• Cash provided by operating activities was $19.5 million compared to $17.1 million in the first quarter last year.
• The Company repurchased 2.4 million shares of its common stock for a total cost of $39.6 million under the authorization approved by the Board of Directors and pursuant to a pre-arranged stock trading plan in accordance with guidelines specified under Rule 10b5-1 of the Securities Exchange Act of 1934 and the Company’s policies regarding stock transactions. The settlement of such purchases was $34.2 million during the quarter.
This organization seems to understand the communities in which they support and the demand in providing a quality product. Their mission scope and statement are strong and they definitely believe in their customers. With the 3-word concept listed below shows how the leadership and employee’s have been trained and guided to believe in the product, organization, and the community that they serve.
Krispy Kreme doughnuts have a concept of Helping Others in
Mildred Day and Malitta Jensen had a problem. Often times amazing things can happen when people can find a solution to a problem. These homemakers were leaders of a Campfire Girls group. They needed the girls to make something that they could sell to raise funds for activities. The year was 1939 and these two busy ladies came up with Rice Krispie treats. They have truly become a world wide treat.
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising, and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a dynamic partner in any co-branded concept. However, TCBY is facing a lot of problems, both internal and external, during the difficult period from the late 1980s to the early 1990s, especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY, with special reference to its franchising system, and identify several concerned issues of TCBY and its franchisees, and how these issues have negatively affected the relationship between them. Furthermore, this report also provides three recommendations in the attempt to diminish these concerned issues and better maintain the relationship between TCBY and its franchisees, and most importantly, help TCBY to increase the company’s performance and achieve their strategic goals in the next few years.
...ws that Americans and people worldwide have easier access to this irresistible pastry by the stores having the ability to leave the treats on the shelves longer. Another example of this market penetration is the online market for a Twinkie. as ‘U.S News & World Report’ spotted on ebay, “$5,000, top asking price for a single Twinkie. ‘This is your opportunity to own a piece of history, a delicious piece at that,’ the seller wrote.” This again shows that the interest/ market penetration, of the Twinkie has increased rapidly and suddenly. The comeback of this snack has brought this famous treat back into the lives of lovers and hungryAmericans nationwide.
Kmart began as a five and dime store in Detroit founded by Sebastian Spering Kresge and John McCrory. The partnership dissolved and they took over the separate stores, Kresge mainly sold costume jewelry, houseware, and personal care products, always for thrifty prices. The company was incorporated in 1912 with 85 stores producing $10.3 million in annual
The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local bakeries popped up around the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the Keebler logo), bakery goods could be distributed beyond the neighborhood and regional distribution began.
In addition, from their financial statements, it appears that they made substantial property purchases in 1995 ($126,000). These were financed them with their revolving loan. One can assume that this expense was a result of their significant increase in sales, but it is generally not a good cash management strategy to use short-term debt to buy long terms assets.
The case of Burger King Corporation v. Rudzewicz, 471 U.S. 462, 105 S. Ct. 2174, 85 L. Ed. 2d 528 (1985) addressed the issue of personal jurisdiction and whether or not it violates the Due Process Clause of the Fourteenth Amendment. The plaintiff, Burger King, is a Florida corporation whose principal offices are located in Miami. The defendant, John Rudzewicz, was a resident of Michigan and a principal of a Michigan franchise. Rudzewicz, as a franchisee owner, had been given a license to use Burger King’s name and logo (trademarks) to operate a Burger King in Michigan. The contract between the franchisor and franchisee stated that the franchisor relationship (contract) is under the control of Florida. Other provisions of the contract include required monthly payments of fees and royalties to Miami headquarters, and all major decisions and problems had to be communicated with headquarters. In addition, the franchisee had to conduct business at a leased restaurant facility for 20 years. However, the defendant failed to fulfill franchisee obligations by not keeping up with his monthly payments of fees and royalties that he owed to Burger King in Florida. As a result, Burger King sued for a diversity suit against Rudzewicz in an effort to get back the money that they were owed. Burger King claimed a breach of contract, specifically the “Franchise Agreement”, between Burger King (the franchisor) and Rudzewicz (the franchisee). The case eventually made it all the way to the United States Supreme Court (Case Briefs).
Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yoghurt and sorbet, was founded in 1978, with a $12,000 investment ($4,000 of which was borrowed). It soon became popular for its innovative flavours, made from fresh Vermont milk and cream. The company currently distributes ice cream, low fat ice cream, frozen yoghurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry's scoop shops, restaurants and other venues.
Kroger was also an inventor, of food products. What was born in his mother’s kitchen, of just a tangy German sauerkraut has grown into over 30 facilities that manufacture the Kroger brand. Just another example this company meeting its objective to serve and please its customer base. Kroger understood from the very beginning, the value of the customer base, which according to the text Managing Customer Relationships is simply put, is to get, keep, and grow customers and is the very objective of the Kroger brand. Mr. Kroger was a natural born leader and servant and built this concept into the very framework of the company. Every step he took, focused on this premise, and soon he built a successful model that many other merchants fervently attempted to duplicate. The modern supermarket owes it roots to this early adventure in
The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
Dunkin’ Brands, Inc., a global player in the fast food business, while targeting Asia for its global expansion, concluded that South Korea’s economy was stronger than those of other Asian countries. Dunkin’ Brands, Inc. launched in South Korea in 1992. Dunkin’ cited the fact that U.S. Military troops have long been a presence in South Korea, which has allowed South Koreans to be exposed to Western influences and which makes the Dunkin’ Donuts brand familiar to South Korean consumers. Dunkin’ was right on both counts, and now counts its South Korean franchises as one of the largest contributors to its business interests located outside the U.S. In 2008...
As you can see in this pie chart for earning per share, the year 2010 has the largest earnings per share. The earnings per share shows how much profit is allocated to each share of stock. The year 2009 is the smallest ratio. The year 2013 is showing the highest ratio. Kraft Food Group needs to increase this amount in order to have more investors.
My family and I often visit family in Chicago, and when we do, we always go to the Oak Mill Bakery. Every time we have gone we are greeted with spectacular customer service and mouthwatering treats. The bakery specialty is European style baked goods and has been in business since 1986 (Oak Mill Bakery, n.d.). Oak Mill strives to use all natural ingredients, which is one on of the reasons my family makes an effort to visit every time we are in town. The bakery serves cakes, cookies, cupcakes in many different styles. As noted before, they have a European twist to all their sweets, which makes them mouthwatering and unforgettable.
Kenny Rogers Roasters offer varieties of freshly baked muffins with different kinds of flavour like vanilla,banana raisin,chocolate raisin and many more.The muffins are the perfect start before a great meal at the Kenny Rogers Restaurant.