krispy kreme research

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Drive, will- power, creativity, independent, self confident, dedication, perseverance, and goal oriented. These words are some of the characteristics that describe a successful business. A business needs drive to continue to strive and focus on the business even during the hardest of times. A good business needs will-power to do what is in the best interest of the business even if running the business is not enjoyable anymore. Creativity is definitely a key factor because with creativity to make the business unique, the business is just like any other corner shop, and will not get the desired attention from the consumer. Creativity is also very important for marketing strategies. For example, America is on a low carb craze which has the potential to cause problems if Krispy Kreme does not have a creative plan to keep them profitable. Success entrepreneurs are independent. They tend not to rely on other people to make decisions for them. They want to make their own decisions and do something they enjoy. Self confidence is another key factor. If a business owner is not confident in them self, it will be extremely have to be confident in the success of a business. They must also have the confidence to bounce back for a poorly made decision. Dedication may be the most important characteristic. In order to make the business a success and for the business to have continued successful the owner must be dedicated. For example, if the owner of the business is not dedicated to his work; the employees will not be dedicated. The work will not be done to its full capability. The customers will not enjoy shopping with the company which will result in loss of profit. The business continues to lose revenue, and ultimately it will have to shut down. Business owners must also have perseverance. They need to be able to persist through hard times until goals are met. Lastly, the successful business owner must be goal oriented. To ensure success entrepreneurs must set high standard but maintain realistic goals for the business. They must know what it is they want to see happen with their business and continue to be focus to make sure it happens. All of these characteristics are extremely important in franchising the business. Krispy Kreme seems to have all of the listed characteristics which attributes to their continued success.
Using e-commerce has the ability to greatly expa...

... middle of paper ...

... intangible asset would have to be equipment. Without the necessary equipment the business would not be as profitable.
According to the annual report, the revenue last year was the highest ever if Krispy Kreme continues on this pattern there will be nothing but success in the future. However, I am concerned with the low carb craze and the effects it has had on Krispy Kreme. Of course fried bread, glazed or filled may be delicious but not healthy for consumers. If the low carb craze is just a phase I predict much continued success for Krispy Kreme. However, if it’s not just a phase and enough people are really ready, willing and able to change their lifestyles and eating habits, Krispy Kreme has to come up with a new idea quickly but a fad like this does have the potential to destroy the doughnut shop.

Works Cited www.newsweek.com article by: Barker, Robert Retrieved on Feb 19,2005

www.msnbc.com article by: Catherine Skipp Retrieved on Feb. 19, 05

www.krispykreme.com articles retrieved on Feb 17,05

www.google.com articles retrieved on Feb 17, 05

www.ask.com articles retrieved on Feb 17, 05

www.franchiserestaurant.com articles retrieved on Feb. 19.05

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