Case Study Of Angry Birds

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The Angry Birds game created such a cult following that it was inevitable for a movie to be created about it. Other popular video games like Pac Man have been created into other forms of media like TV shows and other video games that exist, so why shouldn’t angry birds be on this list as well. Angry Birds Movie was arguably more successful than many other spin off movies for any video game franchise, especially since it soared in box offices. This kind of movie will allow for new spin offs and help the brand become more and more popular, especially when releasing more games out and when they plan on releasing more movies. The movie had an extremely successful run, especially in foreign countries around the world. The Angry Birds Movie also …show more content…

This has been marketed especially to kids for pajamas and regular everyday shirts for young kids with the different types of birds that they have in each video game. This form of marketing helps with brand recognition especially when in large stores like Target and Toys R Us. The Angry Birds toys are typically separated by the brand, making the toys easy to find within large stores and extremely recognizable to any kid who walks through a toy aisle. There are toys ranging from figurines to stuffed animals. Even merchandise like lunch boxes and backpacks with birds from Angry Birds are sold all around, and they are ideal for the average elementary school student. All the merchandise that is sold for the brand is central towards their typical target audience, especially figurines and the backpacks sold for the brand, which are obviously not targeted for any audience older than elementary school and each toy is in the aisles that are marketed more towards boys than girls. Angry Bird’s brand has been expanded quite a bit in order to cater towards different audiences. The variety of products on the market with Angry Birds on them are quite astonishing, however it was an effective way to market to the younger audiences and properly get the word out, especially since the popularity of Angry Birds started approximately 6 years

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