Case Study: Musgrave Simplifies Retail (MSR)

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Case Study
Musgrave Simplifies Retail (MSR) – Implementing Technology within Supply Chain Management to maximize the product availability.

Project Overview
Musgrave Simplifies Retail (MSR), a trading management system, designed to align operations and costs across all Musgrave groups within Ireland & UK. The system enables the delivery of goods & products, to any Musgrave warehouses, thus providing operational flexibility for the warehouses. The application aims at delivering a ‘single commercial platform’ across the group allowing for single cost, better benefits, thus improving the visibility of supply chain management for all the Musgrave retailers(Centra, Londis, Budgens, etc.).
The project is also aims at implementing the future of product delivery – ‘Any Product Any Site (APAS)’ – a product routing framework, which helps in routing products to any Musgrave warehouses thus eliminating the concept of brand-exclusive warehouses.

Supply Chain Management
The main aim of supply chain management is allow the movement of both goods & information in a manner which is appropriate to any industry.

The key elements of supply chain management include Infrastructure, Procedures, Technology and Information.

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The degree, to which these are used, depends largely on the industry in which they are being used. The procedures & methods to manage these routines can be quite informal. Advanced systems are required to handle products that have a short life and for which the demand changes rapidly.

Project Initiation
The following are some of the challenges faced within existing systems or application which led to the development of the ‘Musgrave Simplifies Retail’ system:
 The existing systems are n...

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...usgrave Simplifies Retail (MSR) project will allow retail partners to use shared solution that will streamline processes and simplify the process of how information is organized and reported. Musgrave partnered with Infor (A pioneer in enterprise software, ranging from financial systems to resource planning, supply chain management and customer relationships) to implement the Musgrave Simplifies Retail (MSR) project. As part of this project all the warehouses and stored within Ireland & UK were upgraded with the Infor’s Supply Chain Execution (SCE) application (Enterprise Resource Planning (ERP) framework).
The SCE application combines Transportation Management, Warehouse Management & Labor Management into single application to reduce the complexity of warehousing and logistics management, and clarify daily decision making across all Musgrave warehouses & offices.

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