Case Study Merbatty

2315 Words5 Pages

Contents 1
Introduction 2
Terms of reference 2
The main issues Merbatty is facing 2-3
Discussion of the main issues Merbatty is facing 4-9
Ethical considerations 10
Recommendations 10-12
Conclusion 12
Reverences 13
Appendices

1. Introduction
Merbatty is a boat company with an estimated 8% market share. This company has been in the boat building business for 33 years. Merbatty has wealthy and successful customers that focus more on the quality of the boats than the price. Thus it is important that they get more affordable but high quality material from the right suppliers. The company has put aside a lot of capital to expand over the next 5 years; this 5 year plan will help reach their profitability targets. They are mostly situated in and around the USA and Europe. It has come to their attention that the market has become more competitive and they find it difficult to reduce their cost. The sales made for the company are mostly made by sales agents around the world
2. Terms of reference
I am a management consultant for Merbatty appointed by the Board to prioritise, analyse and evaluate the issues facing the company. The report will focus on Financial and strategic analysis as well as ethical issues facing Merbatty. Appropriate recommendations will be made to help Merbatty with its 5 year plan and also its share in the market and shareholder value.
3. The Main issues Merbatty is facing. (Prioritising issues of Merbatty.)
a. Late delivery of hull from Topcrest.
The 2 month delay in delivery from topcrest which grew out of a new contract which meant Topcrest had to re-organize the queue of shipment to clients like Merbatty. Topcrest is situat...

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... sure the client needs are taken care of. That leaves the remaining sales agents to be mainly concerned with the selling of the Merbatty’s products.

e) JKL
Merbatty has been involved in charitable work for some time now. Employees are spending their time on chartable they are less productive in their work. Merbatty should continue with charity work but should set up a plan for charity work and reduce the amount of time spent on charitable work.

Conclusion
Merbatty is a boat company with an estimated market share of 8%. Merbatty has a few problems to address and a few strategies to implement in order to get a bigger market share and ultimately gain the controlling market share. The report summarises a few problems and makes a few recommendations to help Merbatty improve their market share and improve their business operations.

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