Global DNA Capsim Simulation Summary

For our Global Business module we were tasked to efficiently manage a company throughout a 4 year trading cycle in the Global DNA Capsim Simulation. Managing an organization involves many components and the Capsim simulation provides the utilization of 4 main decision making areas which are Research & Development, Marketing, Production and Finance. Since there were 4 decision making areas, we were required to work in a team and compete against other teams in the class as well as computer simulations.

This summary report will provide an overview of the decisions we made as a team, the strategies we used and an evaluation of the final results. This report will also reflect on the learnings on how to successfully manage an organization.

The

Company – Baldwin, Inc.
We were a team of 4 people and were know as the company Baldwin, Inc. We never followed the traditional approach of one person being the Chief Executive Officer (CEO) and overlooking the other members; instead we decided that all four of us should be the CEO in our own capacity and manage one area each while working in sync with each other. As a team we realized that in order to succeed and win the competition, Baldwin needs to have a clear vision and mission.
Our Vision:
‘Improving each generation one step at a time’
Our Mission:
1. To be market leaders globally in the medical industry
2. To be innovative in our R&D and ensure that our products are affordable for the masses
3. Ensure that our products have great performance and is the preferred choice for our clients.
To make sure the company is on the right path, profitable and maximizing performance we needed to:
1. Keep production costs low
2. Increase Sales
3. Create products that satisfy market demand and consumer preferences
4. Keep the pricing of the products within consumer affordability range
5. Make sure that the customers are aware of the company and it’s products and provide valuable services