Case Study: DIGIMART As A Lead Management System

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DIGIMART 1 PESIT-BSC Department of MCA 2014-2015
CHAPTER 1
INTRODUCTION
“DIGIMART” is basically a lead management system. A lead is the one who is interested in our company or company services. Lead management software is used to transfer a lead to client for the company. It is a step to qualify our leads, nurturing them to further conversions, and connecting them with a salesperson when the time is right.
LMS is a leading marketing management solution that integrates all aspects of enterprise marketing into a single easy-to-use platform. LMS includes employee management, customer management, admin management, project management, projects technology, projects and employee management, news etc. LMS gives you the ability to better manage the …show more content…

 System : Intel Core i3
 Monitor : 15 VGA Colour.
 Mouse : Logitech.
SOFTWARE REQUIREMENTS
• Operating system : Windows XP Professional/ Windows 7/8/home
• Coding Language : PHP 5, HTML,CSS,JAVASCRIPT
• Database : MYSQL.
• Browser : Any popular browsers.
DIGIMART 9 PESIT-BSC Department of MCA 2014-2015
CHAPTER 3
SOFTWARE REQUIREMENTS SPECIFICATION
3.1 USERS
Administrator (Masteradmin):
A single administrator will manage the whole application. He creates the managers (superadmin), also he assigns the sender_id and working_key to the superadmins to manage the campaigns
Managers(Superadmin):
Managers creates the campaigns and manages the admins under him. They launch the campaigns in google and assigns some admins to those campaign to manage the campaign, campaigns will have API keys given by superadmin.
Agents(Admin) :
Admin manages the users, the leads from online landing pages come to admin later he assigns them to users under him or he himself can manage those leads.
Customers:
Real …show more content…

STATUS TABLE: follow up information is saved in this table
PRIORITY STATUS TABLE: priority of each lead is mentioned in this table.
DIGIMART 29 PESIT-BSC Department of MCA 2014-2015
CHAPTER 6
IMPLEMENTATION
6.1 SCREEN SHOTS:
Login form:
DIGIMART 30 PESIT-BSC Department of MCA 2014-2015
Admin module:
Admin dashboard: analytics part of follow up of leads can be viewed.
DIGIMART 31 PESIT-BSC Department of MCA 2014-2015
Manage users: admin can manage the users by adding, editing, disabling users and also privileges of users are maintained.
Admin adding user form
DIGIMART 32 PESIT-BSC Department of MCA 2014-2015
Admin Managing privileges of user.
Admin editing user
DIGIMART 33 PESIT-BSC Department of MCA 2014-2015
View leads: all leads from all campaign and added by admin or user can be viewed here.
DIGIMART 34 PESIT-BSC Department of MCA 2014-2015
Assign leads: leads are assigned to users under him or to himself.
DIGIMART 35 PESIT-BSC Department of MCA 2014-2015
Admin adding leads by himself.
Admin reassigning dropped leads to another user
DIGIMART 36 PESIT-BSC Department of MCA 2014-2015
Manage leads: admin will follow up the leads.
DIGIMART 37 PESIT-BSC Department of MCA 2014-2015
USER

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