CSR Will Be a Game Changer In Future Business

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Recommended: Drawbacks of corporate social responsibility to a business organisation

CSR Will Be a Game Changer In Future Business “Corporate Social Responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” (Holme and Watts (2000) p.8). For many years business have cared solely on money however in recent years businesses have started to take interest in CSR and helping society welfare. This paper will discuss if Corporate Social Responsibility is likely to become a game changer in the near future. Corporate Social Responsibility is likely to be a game charger because one benefit companies have using CSR is to enhance brand awareness because CSR gives companies the chance gain positive attention from the media through the work they do to the environment. For example in an article from ‘Trendafilova, Babiak and Heinze 2013’ where they explored the effect environmental CSR had on professional sports in America. It started with “5 NBA, 6 NHL, 7 NFL, and 11 MLB teams” (Trendafilova, Babiak and Heinze 2013’). As the teams were getting media coverage from a variety of media outlets, they also saw an increase in their fan base. Therefore this led to more Sport teams to adopt CSR as the number of teams from all four major sport leagues who adopted CSR grew from 29 teams overall to 49 teams in total . Another benefit organisations gain from CSR is the ability to retain and attract employees because A CSR program can be a factor of motivation aimed at some employees, this would help the employees reach their maximum potential. Some employees tend to do fundraising activities or community volunteering when they are on break, however know... ... middle of paper ... ...2013), “Corporate social responsibility and environmental sustainability: Why professional sport is greening the playing field” Sport Management Review Epstein-Reeves, J., Six Reasons Companies Should Embrace CSR (2/21/2012) [Accessed on December 2nd 2013] http://www.forbes.com/sites/csr/2012/02/21/six-reasons-companies-should-embrace-csr/ Jean-Pascal Gond, Assâad El-Akremi, Jacques Igalens, Valérie Swaen. (2010). Corporate Social Responsibility Influence on Employees .Research Paper Series. 54 (1), p1-30. Van Knippenberg, D., & Sleebos, E. 2006. Organizational identification versus organizational commitment: Self-definition, social exchange, and job attitudes. Journal of Organizational Behavior, 27: 585-605. Marty Stuebs and Li Sun. (2010). Business Reputation and Labor Efficiency, Productivity, and Cost. Journal of Business Ethics . 96 (2), 266.

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