Cisco incorporated has grown significantly over the years, since its inception and has established itself as the number one technology company throughout the industry. Initially, Cisco started as manufacturers of modems and routers, and has expanded its scope over the years. This paper will attempt to address Cisco’s operations and strategies in foreign markets it will also delve into the strengths, weaknesses and threats in the political, legal and economic environment in which it operates. Cisco incorporated operates in geographic regions of the Americas, Asia, and Europe, Africa, and the Middle East. Bateman and Snell (2011) postulates that the geographic arrangement helps the company to place its people close to its customers so there is a clear path to the communication process. Operating in strategically knit areas has its advantages of positioning products and services to customers so they can target a larger client base. Unlike other companies that use a more concentrated market, Cisco has a more direct approach in terms of advertising one-on-one analysis with an employee. Cisco is a multinational corporation with its headquarters located in San Jose, California. Currently it designs, manufactures, and sells networking equipment which is used throughout the world especially in industries that heavily rely on networking and internet technologies to satisfy the service needs of its customers. Leonard Bosack and Sandy Lerner founded Cisco Systems Incorporated in 1984, while at Stanford University. Since that time the company has gone through several major changes. Many of which helped to catapult Cisco to the level it currently is today. Cisco was previously known for its Internet and Silicon intelligence, which attract... ... middle of paper ... ... Kotler, P. (2000). Marketing in the 21st century. Marketing Management Millenium Edition, Tenth Edition, New Jersey: Prentice Hall. Liang, R. (2013). Cisco channel sales and inspiration in the age of internet. Contemporary Logistics, (12), 14-30. Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/1468933047?accountid=3783 Orman, N. (2001). Cisco move: Risky business. Silicon Valley/San Jose Business Journal, 19(18), 13. Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/217033005?accountid=3783 The Network. (2014.). Cisco's. Retrieved March 4, 2014, from http://newsroom.cisco.com/press- release-content?type=webcontent&articleId=1346807 The Network. (2014, February 12). Cisco's. Retrieved March 19, 2014, from http://newsroom.cisco.com/release/1346807/Cisco-Reports-Second-Quarter-Earnings
Cisco Designs, manufactures, and sells Internet Protocol (IP) - based networking and other products related to the communications and information technology (IT) industry and provide services associated with these products and their use. The company provides products for transporting data, voice within buildings, across campuses and globally. The products are utilized at enterprise businesses, public institutions, telecommunications companies and other service providers, commercial businesses, and personal residences. Cisco conducts its business globally and manages its business geographically. Its business is divided into the following three geographic segments: The Americans; Europe, M...
For many customers, our competitive advantage lies in our global network. We offer enterprise-grade network services in 182 countries representing 99 percent of the world’s economy.
In the fourth layer the small and medium-sized enterprise, they adopt the agent dominated approach. Cisco gives the policy of driving incentive plan. Market coverage of medium sized and small enterprises (SMB-Small/Medium Business) is wide the customers is numerous, and every single unit price is small. Cisco is strengthening the market promotion, and introduces incentive plan, etc. through general distribution agent, fully exert the sales force of regional agent, and deepen the market service and support for small and medium-sized enterprises and extending market share (Liang, R. 2013).
Clients who prefer and trust only Cisco products for keeping their businesses up and growing.
During 2003-2007, cisco registered a top durable top line growth period. They take a strong ability to manufacture and design new products with how the new world processes information. They have strong strategic industry partners and they have a good customer relationship. Cisco is a company that focuses on their core competencies. When they monitor and manage more than 10,000 devices, it becomes time consuming. Even with these problems cisco systems does have many strength...
Cisco Systems is one of the largest network communications company in the world. Cisco provides networking solutions that customers use to build a integrated information infrastructure of their own, or to connect to someone else’s network. Cisco also offers an extensive range of hardware products used to form information networks, or to give them access to these networks. Cisco also has it’s own software called IOS software, which provides network services and enables networked applications. Cisco serves customers in a wide range of businesses, such as corporations, government agencies, utilities, and educational institutes, and small to medium size businesses. Cisco sells it’s products worldwide. They serve as many as 115 different countries. They have more than 225 sales and support offices in 75 countries. Cisco strongly believes in the advantages of a global networked business. By using networked applications over the internet and it’s own internal network, Cisco is gaining financial contribution of at least $825 million a year in operating costs savings and revenue enhancements. Today, Cisco is the largest commerce site, with 87% of their orders are transacted over the web.
As the internet increases its grasp on foreign markets, it was a natural progression for one of the most successful companies to be born from the internet to expand its operations into these fledgling countries. While the internet usage in foreign markets such as Japan, Europe, and China are just beginning to take shape, the number of new internet users in these markets is expanding at a much greater rate than in the United States.
In addition to the change in behavior of consumer, many companies or retailers change the sales channel combinations. The greatest impact of the Web-bases electronic revolution has occurred in companies adopting the click-and-mortar approach. Click- and-mortar is one the strategy used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce component to their business activities. According to one study, 37% of United States retailers are selling through a combination of the internet, in stores and catalogs. This represents a growing demand for the business-to-customer package delivery service.
Each of Cisco's strategic alliances will create a sustainable competitive advantage for both companies in order to optimize products, price points, distribution, and services. Through these relationships, Cisco will provide its customers the ability to become global networked businesses well into the next century.
The Internet and international business is an interesting topic- discussing an area of business that will probably be around for many years and possibly centuries to come. Since its earliest days, the Internet has been a means of communication, an essential tool in almost instant communication.
Cisco Systems, Inc. is a leader in networking for the internet, they develop hardware, software, and services to help create internet solutions that make internet networks possible. Cisco was founded in 1984 by a small group of computer scientists from Stanford University. They are a worldwide company with headquarters in: San Jose, California, Amsterdam Netherlands, and Singapore. Currently, they employ approximately 74,000 people throughout the world. Cisco operates on a set of values which include: change the world, intensely focus on customers, make innovation happen, win together, respect and care for each other, and always do the right thing. They show these values through global involvement in education, community, and philanthropic efforts. (Cisco, 2004)
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
This paper provides the relevant knowledge of international business to examine and analyse the key issues for Huawei in its business and the international market place. Firstly, a brief introduction of Huawei will be given and its main drivers in emerging markets will be presented under the theory of foreign direct investment (FDI) before showing its entry mode. Then, there will be a discussion about the core external environmental issues that Huawei underwent when it operated its business in emerging markets: India and South Africa. Next, it looks forward to justifying the key opportunities and challenges when it moves in to India and South Africa. After that, Huawei’s international business operations with the evaluation of its company structure as well as control mechanisms will be specified. This part includes a section that how human resources management (HRM) impact its international business operations. At the end, the suggestions of external environmental issues need to be coped with in the future will show before drawing a conclusion.
With more than 68,000 representatives, it works together in 83 nations over 23 time zones. With such development rates, Cisco hopes to be a $50 billion organization in the following three to five years.
Communication is the basis by which a company can become successful and achieve a competitive advantage. Information must be able to flow between departments especially if such departments are located globally. The need for communication is what generated the idea that became the company known as Cisco. Husband and wife Len Bosack and Sandy Lerner, both working for Stanford University, wanted to email each other from their respective offices located in different buildings but were unable to due to technological shortcomings (The Network, 2016). The need for communication brought Bosak and Lerner to create the first multi-protocol router, which was the start of Cisco. The name Cisco was derived from the city San Francisco