Cisco Case Study

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Company Overview Communication is the basis by which a company can become successful and achieve a competitive advantage. Information must be able to flow between departments especially if such departments are located globally. The need for communication is what generated the idea that became the company known as Cisco. Husband and wife Len Bosack and Sandy Lerner, both working for Stanford University, wanted to email each other from their respective offices located in different buildings but were unable to due to technological shortcomings (The Network, 2016). The need for communication brought Bosak and Lerner to create the first multi-protocol router, which was the start of Cisco. The name Cisco was derived from the city San Francisco …show more content…

James Press, 2000). Furthermore, Cisco ventured into acquisitions strategically purchasing companies that would increase their technological advantage. Cisco’s main purpose is to “shape the future of the internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners” (The Network, 2016). In 2004, Cisco was part of Fortune’s magazine “100 Best Companies to Work For”. At number fifty-five (55) it provides employees with competitive compensation, LEED certified health centers, and convenient onsite child care centers.
Recruitment
Becoming an industry leader requires an organization to recruit talented and skilled employees among other. Firm’s employ a high amount of time and funding to ensure that the right person is hired. Each employee must have the attributes necessary to enhance the company’s culture, vision and objectives. In its early years Cisco was aggressively hiring talents which would allow them to meet current and future demand.
As Chambers said in 1997: Cisco has an overall goal of getting the top 10 to 15 percent of people in our industry. Our philosophy is very simple—if you get the best people in the industry to fit into your culture and you motivate them properly, then you’re going to be an industry leader. (Chatman, O’Reilly, & Chang,

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