cisco

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Marketing Strategy: China Cisco entered China in 1994 and formally established Cisco systems (China) network technology co., LTD. in Beijing. On January 13, 2005, Cisco purchased 13.86 million shares of common stock of SNDA which was about 9.7% shares of SNDA. In October 2005, Cisco (China) research and development center was opened in Shanghai and invested $32 million dollars in five years to improve market development and product customization capabilities in China and globally. Cisco registered and founded Cisco systems (China) information technology service co., LTD. in Beijing in February 2006 which developed customer service market independently in the Chinese market (Liang, R. 2013). On December 14, 2006, Cisco invested $50 million in China communications services, one of the biggest overseas strategic investors of China communications services. After becoming a shareholder of China communications services, Cisco and China communications services managed telecommunications services and new network solutions for China enterprises including IP infrastructure, digital video, 3G platform and its application. In November 2006, Cisco (China) Financing Lease Co. Ltd was established in Beijing and became the first network equipment company of China to provide long-term financing lease finance solutions for customers (Liang, R. 2013). In February 2001, Cisco cooperated with Japan's Softbank to establish SAIF which invested in China markets. Cisco has invested $700 million in China in about five years, including the published SNDA, China communications services, Wind nets, MingWan, Anbo and almost other 40 companies. Besides SAIF investment, Cisco has also invested in eight companies; income from these companies is about $900 million... ... middle of paper ... ...13). In the fourth layer the small and medium-sized enterprise, they adopt the agent dominated approach. Cisco gives the policy of driving incentive plan. Market coverage of medium sized and small enterprises (SMB-Small/Medium Business) is wide the customers is numerous, and every single unit price is small. Cisco is strengthening the market promotion, and introduces incentive plan, etc. through general distribution agent, fully exert the sales force of regional agent, and deepen the market service and support for small and medium-sized enterprises and extending market share (Liang, R. 2013). In the fifth layer, the consumer market, Cisco adopted market dominated strategy, with the help of sales force of agent, incentives the policy promoted by plans, emphasize promoting Linksys product series through the distribution channel and retail channels (Liang, R. 2013).

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