Business Plan for Pepe’s Pizza
1. Executive Summary
Pepe’s Pizza is a pizza shop owned by Angel Shahrouk opening on the 31st August 2008. The Pizza shop is to provide the community with a range of pizzas and to answer to consumer demands. The main outcome of the pizza shop is to sell pizzas to the community. This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Pepe’s Pizza shop. Methods of analysis include trend, horizontal and vertical analyses as well as fixed cost, variable costs end monthly revenue analysis. All calculations can be found in the business plan being presented. Results of data analysed show all aspects of the business. In particular, comparative performance is poor in the areas of profit margins, liquidity, revenue control, Debt control and stock control.
The report finds the prospects of the company in its current position are positive. The major areas of weakness require further investigation and remedial action by management.
Recommendations discussed include:
improving revenue monthly
increasing stock management
reducing wages of shift workers
The report also investigates the fact that the analysis conducted has limitations.
Forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail (i.e. monthly details not known results are based on past performances not present),
2. Situational Analysis of Pepes Pizza
Target Market
The marketing is not simply advertising pizzas, but simply activities that are aimed to improve quality of the pizza suiting the taste of the consumer and meetin...
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...e worthwhile. Many products have failed in this segment because they have tried to treat the segment as one group. Distributing a new product to the market through the process of place; Manufacturer, Wholesaler; Retailer; Consumer
6. Break-even Analysis
Fixed Costs Variable Costs
• Electricity- $25,000.00 6 months ● Wages- $42,000.00 6 months
• Rent- $19,200.00 6 months ● Stock- $36,000.00 6 months
• Marketing- $8,000.00 6 months Total: $ 78,600.00
• Advertising- $1,000.00 6 months
• Telephone bill- $100.00 6 months ¬¬ F.C___
• Oven- $10,000.00 (selling price-V.C)
• Kitchen Utensils- $5,000.00
• Double Fridge- $8,000.00
• Double Freezer- $10,000.00
• Cash Register- $200.00
• Loan- $20,000.00
Total: $106,500.00
...s are doing well and over the many years have gone up. The company has not lawsuits currently pending which is good. The company as a whole seems to be growing even when the market is down.
The promotional campaigns, both in store and advertisements, should reinforce A1’s history and premium quality in its messages. This would strengthen A1’s position as a premium, high quality brand in the minds of its consumers. In addition during Memorial Day weekend, a FSI promotion should be launched for the marinades line, which offers discount coupons for the marinades range (instead of the initially planned steak sauce range) to encourage consumers to try the new products.
Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
The financial data for the company is convincingly good-to-great. Its revenues has been rising constantly since 1998 as can be seen on the exhibit. Net income for 2002 was the highest in 5 years ? $5,710 million, rising by 58% since 2001. Its total assets have increased by 13.6%.
products, can go a long way to influencing businesses to initiate a change in their operation
1.2 Sensitivity analysis shows that pizza sale will be largely influenced by penetration rate of Contadina pasta (Exhibit 2). Q2 Similarities: Both launches of refrigerated pasta and pizza are aim to catch up the growing trend toward ethnic foods. Both of these two lines try to capture this growing trend by providing convenience and freshness at the same time. In terms of competition, none of the refrigerated pizza and pasta category has a big brand play yet. Therefore, by taking quick reaction to the demand, both pasta and pizza opportunity might empower Nestle to become a market leader in both categories with first mover advantage.
The report will give an overview of each company, an explanation of what type of companies we are analyzing, the purpose of each company in terms of its goals and objectives, the products and services each company produces, and what future prospects we see these companies having. The reader should gain an understanding of each company as well. We also analyze the type of industry these companies are competing in. This will help us understand where each company fits in the marketplace. This is important because it places the two companies into a broader picture. The most important part of the financial report is the financial statement analysis. In this, the annual report of each company was analyzed. It studies the firms’ past earnings to understand their operating performances. It also forecasts future profitability and risk (short-term and long term). The financial statements give information on how these risks affect expected return. In the end, the reader will have an understanding of the two companies, the industry in which they operate, its financial standing in the past and present, and future profitability.
Looking at the financial reports of a company for the first time can be overwhelming if not intimidating. Analyzing the financial reports to determine the health of a company is much that same but different aspect must be looked at properly in order to predict and assess the health and wellness of a company. The different aspect in assessing the health of a company include the depreciation analysis, stock analysis, cash flow statement analysis, income statement trend analysis, management analysis, significant changes and possible reasons for the changes and implications of change.
One of the following is an environment analysis of “largest Pizza chains” in the US and International. In the following sections, we will assess the environment analysis on “consumer satisfaction” and its re-formulated pizza recipe. Within the re-formulating and the expansion of its menu, we will see how they have been able to recapture some of the market with existing and new customers, with customer satisfaction and excellent delivery. Domino’s Pizza, for example, they have re-formulated their ingredients and added new items to their menu, but like Pizza Hut, Papa John’s, and Little Caesar, we will discuss their strength’s and weakness to be able to survive in the Pizza Industry. Within this report, I will cover the existing/future components of the general environment such as demographics, economics, political/legal, sociocultural, technological culture, and their efforts to remain a competitor in the industry.
The context of this summary is about the service process of Bella Vita, an Italian inspired restaurant and bar in New Plymouth. The whole purpose is to gain knowledge and to analyze various aspects of services provided by Bella Vita. The primary objective is to experience the service offered by Bella Vita and to figure out its service outcome. It is followed by collecting secondary data about the services offered by the restaurant, analyzing the pros and cons, and providing conclusions and recommendations.
The first goal is to improve 10% of income. The strategy is connected to a single industry. Sbarro has been lasted for about 60 years. The company had better focus on one industry. Even though it experienced bankruptcy two times, it has a lot of information. First of all, keeping operating the company for a long period is important. I don’t know how the company failed two times, but it is possible to learn from feedback. We lean them and try to prevent or cause minimize bankruptcy. I describe other strategies and those also would be related to the strategy for concentration on a single industry and increasing income. The second goal is increasing the number of customers. The biggest problem is the company don’t develop online and mobile ordering, so the second strategy is Differentiation. We develop online and mobile ordering. This might not be differentiation, because some company have already used. By using them, however, we can prepare the food in advance and increase effectiveness. Also, customers don’t have to wait so much, so many customers come to the store. The third goal is to introduce a system of picking up the toppings. When I went to the pizza store in the U.S., I could choose sources and toppings. I was really impressed, because I can eat only what I like. The strategy is also Differentiation. We prepare many ingredients and seasonal ingredients. Each ingredient has the
In this world, creating a new product, as good as it may be, is not enough. The success of any product, in this day and age, depends grandly on the way it is presented to the market. Marketing is responsible in assuring a successful launch of a product, new or reinvented, and to assure its sustainability in this competitive world. For those reasons, billions of dollars are spent each year on tools and strategies to improve marketing research and predict the success of a product: many marketing firms form focus groups, do trials and conduct many tests just to end up with a fairly high percentage of failures.
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
There is also a need of expansion in other segments such as children and men, size plus, sports items, maternity and more mature people segments. Although, they also offer these segments but we think, strengthening them can bring sale increase opportunity as today for example there are more women engaging in sport , so supplying large range of working outs items at low price would be profitable for the
Marketing and Branding is essential to survival. The possibility of food specials will need to be explored, as well as discounts for students, the elderly, and veterans. The ability...