3-1. What global issues do you see here? What ethical/social responsibility issues do you see here? The global issue here we can see is a CSR issue, the conflict between economic growth and environmental sustainability. The economic growth here being the growth of the Keurig corporation and the environmental sustainability of keeping a clean/healthy environment. The ethic issue here is about business’s responsibility for the global environment and society expectation. The businesses responsibility in this case being making a more environmental product and the society expectation being a big/popular corporation making more environment friendly products. 3-2. Are the critics overreacting to the situation? Do you think Keurig Green Mountain’s managers are handling this situation in the best way, ethically and responsibly? What else could they do to be more ethical and responsible? The critics are not overreacting to the situation because Keurig does not care about the environmental problems they are causing, they are only focused on getting a profit. They don’t care that the more K-cup they sell means the more damaged the environment gets. I don’t think …show more content…
that Keurig managers handled it in the best way because they had a pretty slow response to selling the recyclable cup but I have to give them props to actually coming up with an alternative. Something else that Keurig could do is to use social media to promote buying and re-using their non-recyclable cups. 3-3. Are Keurig’s proposed actions best described as social obligation, social responsiveness, or social responsibility? Explain. I believe Keurig’s proposed actions best describe social responsiveness.
Social responsiveness by definition is when a firm engages in social actions in response to some popular social need. So in this case specific case study the popular social need was a more environmental safe version of the K-cups. This was expressed by the public through a social protest by a YouTube video named “Kill the K-cup.” The social action by Keurig in response to the protest is they will make solution in the near future. The solution that Keurig claimed is that they will create a fully recyclable version of the K-cup by 2020. The only reason why Keurig is going to develop this product is because there was a social need for it, they did not make this decision based on their own good will, which is what makes this social
responsiveness. 3-4. What do you think the statement “environmental awareness is never a bad thing” means? What I think the statement “environmental awareness is never a bad thing” means is that environmental awareness cannot really have a negative effect. By being more environmentally aware, we are only just improving our environment which is not a bad thing. A better environment means that we will have a healthier earth which will last longer so there is a bright and sustainable future for future generations. This is similar to working out. If you work out every day or eat healthy, this is not going to negatively affect you. If you work out now or start eating healthy, your body will improve now and last longer in the future; there is really no downsides to working out or eating healthy. 3-5. What lesson(s) about sustainability and business did you learn from this case application One lesson is that corporations should sell environmentally safe products or services that replace demand from non-environmental products/services. This is important because it is better for the environment in the long run and so you don’t have a YouTube video made about killing one of your products (haha). Another lesson I learned is how important CSR is. CSR can almost make or break a company. If you have good CSR, people will view your company better which can launch your company but if you have bad CSR, the public can potential boycott your company a
Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).
On my quest to explore Christianity, I met a gentleman whose family operates a Muscadine grape business. He happens to be my Sunday school teacher. He asked if I would be willing to sell them at my store. I was interested, and I started promoting the grapes, and the products through their seeds. I personally invested a lot of time in the product by exposing it to my customers. The product became a hot commodity, and over time, I placed regular, increasing phone orders, and I began investing heavily in advertising for the Muscadine products at my store. I sometimes pay my invoices 15 to 30 days late however, that never seems to be a problem as he never charged me any late fees. I wanted our business to be formal so, I typed up a contract to
A code of ethics is a formal document in which is used to assist members of an organization, to know what’s ‘right’ and what is ‘wrong’ in the work place and applying it to their decisions. A code of ethics is a written set of rules or guidelines to help the workers and management ‘conduct’ or direct their actions with its primary values and ethical standards. A code of ethics is important because without it, employees and management wouldn’t have guidelines and the establishment would resemble a crazy house. Consider the establishment, Dunkin Donuts. Dunkin Donuts is a food establishment well-known for their famous donuts, coffee and their slogan “America runs on Dunkin”. Without a code of ethics, the industry would most likely be extremely hard to control.
As your chief executive officer, I feel the professional obligation to bring some concerns to your attention. Ferguson Enterprises strives to maintain the motto “Nobody expects more from us than we do.” I would like to reiterate the importance of this statement in an ethical sense. Ethics is the proper practices and policies regarding potentially controversial issues, such as corporate governance, bribery, discrimination, and fiduciary responsibilities. Good ethical conduct is not merely required; it is expected from each individual who represents Ferguson.
The Keurig Green Mountain Coffee Company is a leader in specialty coffee, coffee maker, teas and other beverages. They have provided the means for brewing a single cup of coffee from the comfort of your home or workplace. The Keurig green Mountain Coffee Company focuses on the consumer and improving their coffee experience. As a company, they are emphasizing the importance of social responsibility. They claim that 85% of the waste from coffee is diverted from landfills and that their company has provided 57k total hours of volunteering. They currently offer 14 appliances for brewing beverages, over 500 varieties of beverages, and use 75 Brands in the Keurig system. In 2014 they had $4.7 Billion in net sales totaling $596 Million in net income. In 2014 the company began entering the global market. In less than one year they were able to penetrate the UK and Canada markets. (Keurig Green Mountain, 2015)
Gary Winnick founded Global Crossing in 1997, observing the surge in telecommunications of the 1990’s and utilising it to construct the largest fibre optic network in the world for the purposes of transmission of voice, text, video and other data between 27 countries. The Company went public in 1997, with Winnick maintaining hold of 27% of stock in the company valued at $1.4 billion, and a year later held a market value of £38 billion surpassing Ford Motors. Winnick employed the services of Salomon Smith Barney, who employed an analyst with unprecedented level sof influence of the telecoms industry, Jack Grubman. After a year of low revenues and lackluster of cash flow, Winnick sought to emulate WorldCom with its acquisition based business model. Hiring former AT&T executive Robert Annunziata as a new to lend credence to his company’s respectability he entered into negotiations to purchase long distance provider Frontier for $11.2 billion, followed in the next quarter by the announcement of a deal of $37 billion to buy US West which ultimately fell through after losing out to Qwest. The acquisitions were meant to provide cash flow and raise the awareness and respectability of Global Crossing, allowing Winnick’s stake in Global crossing to grow in excess of $4.5 billion. In 1999 Winnick abandoned his previous plan to raise capital for the company piecemeal and moved to fund the fibre network at once utilising junk bond sales set up by Jimmy Lee of JP Morgan Chase. Winnick not only benefitted as a shareholder, but also banked fees through his holding company and its subsidiaries for example 2% of the gross revenues of Global Crossing was paid in return for a long term consultancy deal with PCG Telecoms a subsidiary of Winnick’s Paci...
Explain the connection between the economic model of corporate social responsibility and “free market” or “neoclassical” economic theory.
The concept of Fair Trade coffee is great in theory but it was interesting to shin the light on exactly what it entails to be “fair trade certified” and whether or not it is actually beneficial and/or more “fair” to growers. In Starbucks’ “Fiscal 2007 Corporate Social Responsibility Annual Report,” Starbucks defines CSR as conducting business in ways that produce social, environmental and economic benefits for the communities in which we operate and for the company’s stakeholders, including shareholders. Starbucks has taken more steps than simply accepting the full principles of Fair Trade. Besides adhering to the purchase of “Fair Trade” coffee, Starbucks is also committed to building a resilient supply chain through partnerships. Climate change represents significant immediate and long-term risks to coffee farmers around the world, and Starbucks is looking at its potential impacts with organizations such as CI. As a result of this work, Starbucks has incorporated agricultural methods into C.A.F.E. Practices that help reduce emissions, improve carbon storage through shade and conservation areas, and proactively manage climate risks from pests and disease. Also, in 2014, Starbucks made a series of origin community grants, funded by sales of their Ethos Water brand, to support critical infrastructure improvements and agricultural diversification projects. For example, in Tanzania, they’re working with Heifer International
According to Business Essentials Tenth Edition, social responsibility is defined as “the attempt of a business to balance its commitments to groups and individuals in its environment, including customers, other businesses, employees, investors, and local communities” (45). When we start to construct an ideal corporation that transcends the profit margin for the more environmentally and ethically sound choices of a we’d expect of a not-for-profit corporation, only one company comes to mind: Starbucks. Nearing the end of 2008, Starbucks was seeing a vast decline in profit shares and its stocks were plummeting. Stocks that were - a few years before - close to $35, were now struggling to maintain at a
...engaging in price reduction schemes that are not only unethical, but quite possibly illegal, Humana finds no problem paying its Chairman of the Board $4.5 million and its President and CEO, $3 Million.
...healthy environment, economy, or political state is left up to those who buy and distribute coffee. While the model that Starbucks follows to come by and sell their coffee may not be perfect it is at least a step in the right direction.
Over the years, growing attention has been paid to the ethical, environmental and social dimensions of business, most often under corporate social responsibility (CSR). Much of the early literature aimed to specify the concept and the various components of CSR, as it emerged in the second half of the 20th century (MINTZBERG, H., 1983). Various environment organizations and people are conscious of the toxic waste, of pollution, mountains of garbage and depletion of forests. McDonald’s, the largest restaurant chain in the world, presents a notable case study. For years McDonald’s used polystyrene containers for the famous Big Mac clamshell for its hamburgers. Since these containers were light in weight, did not absorb grease and kept the burgers warm. McDonalds soon become target of the Environmental Defense Fund which claimed that by making polystyrene packaging created toxic fumes, which took too much of landfill and took too much time to
Moving on, Starbucks Corporation proves that consumers can trust them because one of the main goals of the company is ethical service, their goal is to serve the customers with less than three minutes. The author said, “Starbucks’ “Just Say Yes” policy empowered partners to provide the best service possible, even if it required going beyond company rules” (Moon). Having this policy shows that the company tries to make customers satisfied. Also, it is ethical to have this policy because service is a key that makes the company successful. For example, if the customer spilled a drink, he/she can ask for another one. Additionally, if a customer does not have cash or credit and wants to pay by check, he/she will get a simple drink for
From given information, it could be analyzed that Nestle gives priority to only economic prosperity without regards to social and environmental concern. Some Nestle’s actions are not only unfair but also unethical as well as illegal. According to Nestle Corporate Business principle, Nutrition, Health and Wellness, the company tries to give healthier food with good taste in order to enhance consumers’ living quality. But, from the article, I think this is quite immoral action. Since children have to get healthy food with high nutrients for brain and nerve development, but they promote unhealthy food with very high level of sugar, fat, and salt to especially children.
social responsibility they waste so much time and money and the process is way too long to get anything done. Friedman stats that it would be a lot easier if businesses could go in and solve their own issues ...