Business Case Study: Patagonia Company

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Patagonia is a partner owned company that makes outdoor equipment, clothing and accessories. Its owners are Yvon and Melinda Chouinard, who founded the company 41 years ago as of 2015. The company employs 1,300 employees and nets $275 million in sales as of 2009. Yvon Chouinard sells products that are in line with his favorite pastimes, mountain climbing, surfing, and skiing. The owners also have built their company around their desire to preserve the natural environment. Yvon spends half of the year outdoors, testing Patagonia's products and speaking for environmental preservation. The company's value are in line with the values of the owners. The company maintains a casual atmosphere, encouraging employees to find a balance among work,

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