Business Analysis: REI

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Recommended: Cabela brands success story

Recreational Equipment, Inc. (REI) loves to be outside, loves to play and they know first-hand how important it is to have quality outdoor gear. With a 100% satisfaction guarantee REI stands behind its award winning products. REI strives to reduce environmental footprints, they support nationwide efforts to clean beaches, restore local habitats and to build trails. The now largest consumer cooperative began as a group of 23 climbing buddies. REI roots remain firmly planted in the outdoors. Whether you are interacting via the web, phoning REI or visiting one of their many stores across the country, REI’s passion for the outdoor adventure is clear. Since FORTUNE magazine’s started its 1998 ranking of the “100 Best Companies to Work For”, REI has earned a place on that list yearly. REI has worked had to earn and keep their reputation of integrity and quality. For a lifetime of outdoor adventure and stewardship, REI work to educate, inspire and outfit the world (Recreational Equipment, Inc., 2016). Cabela’s …show more content…

While selling fishing flies in 1961 Dick Cabela somehow inadvertently start what we today as Cabela, the world’s foremost outfitter of hunting, fishing and outdoor gear. By 1969 Cabela’s was operating out of a 50,000 square-foot building in Sidney,

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